" the goal that we administer in this year for fake advertisement, to prohibit and ban , prove with the expert name and figure of the public that the medicine, medical apparatus of curative effect are advertising. " yesterday, national medicine department prison news spokesman face river Ying show on news briefing meeting. ( as11Month9" new capitalHttp: / /finance.sina.com.cn/consume/20071109/07364155236.shtml)
In social transition issue, because of credibility system, have not set up , so, fake advertisement blooms everywhere, in which again with medicine, medical apparatus advertisement is most. Open television to see , smallpox the medical apparatus advertisement and medicine that falls in disorder is so many that call one suffocation. This kind of the very advertisement harms people easily, is healthy, delay condition , and have deceived the money of the masses , and then add the generation of the expert scholar and famous person of all sectors of society to make peace current saying , unclear truth person is taken in more easily to be deceived , is harmful and very strong.
Therefore national medicine prison department enacts stipulation to normalize , bans these fake advertisements , twists this bad general mood , is surely a good deed. The author feels is gratified at the same time under, carefully thin consideration, again feel national medicine prison department " prohibit and ban with the figure of the public and the medicine, medical apparatus of expert nominal proof curative effect advertisement ", as the goal of renovating false medicine advertisement in this year , it is seemingly that dozen boards wrong, make strength wrong place.
Why do you so say? The author thinks that false medicine effect is advertising to overflow , key is advertising content is false, secondly just is famous person help a tyrant to do evil , is natural, have time famous person may be still victim. This importance must be made it clear that , may be fruitless and a otherwise. First, prohibit and ban with the expert nominal proof curative effect and figure of the public, can not effect a permanent cure. What is the figure of the public , expert? Foundation has no unified standard. So, manufacturer may hit edge ball completely with the media that publishes advertisement. , the advertising ability of also differentiating through being not famous person - - false patient shows saying and puzzling also is not strong and consumer's.
Secondly, prohibit and ban prove curative effect with the expert name and figure of the public, a little give up eating for fear of choking taste. The expert and figure of the public are their rights for speech medicine, as for speech, being not medicine, advertisement is the same. National medicine prison department eradicate false medicine advertisement, joint is famous person and expert the right of medicine advertisement deprivation , and fall to take a bath water company child falls , this is not proper. This is a kind of tort and excess of authority behavior. If be in country governed by law , surely want defendant to go up court.
The duty of national medicine prison department is the actuality of guaranteeing medicine curative effect , and have no right to interfere the right that famous person advertises , also have no right to stipulate advertisement should why do. Besides, if one has the medicine, medical apparatus of good medicine effect really, since the acting speech of the expert and figure of the public, and get the propagation of larger scope, so, making more and consumer's is benefited , isn't that is huge and meddlesome? So, the author thinks that to renovate the false medicine effect advertisement of famous person, what focal point advertise still check on on the - - national medicine prison department on this to be authority , also only develop the place of might , and can not hope to reach through prohibiting and baning with the expert nominal proof curative effect and figure of the public.
Again , the benefit of the author that suggests to still punish fake advertisement sternly different aspects - - manufacturer, the famous person of media and acting speech advertisement makes them dare not propagate fake advertisement casually. Have only such double-barrelled even take off, may just eradicate false medicine effect advertisement really. And from news, is pleasant to the eye , seem relevant department and do not plan to so do. As " serious false propagative behavior, may cause advertising medicine weapons or health food have been forced to suspend sales, till enterprise public show to recognize the advertisement issued by oneself not true ", such punishment says strictly on meaning that foundation is not punishment and that can still look to it to play the part of what do you shake to fear to take affect?
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