22th morning, the 2007 enterprise social responsibility peak forums of people's network Ji" people's social responsibility award" prize-awarding ceremony holds in Beijing. State-owned property supervisor propagative department vice-director Lu Wei Dong of the State Council of administration commission has attended meeting and has issued important speech. He points out , country capital member now is establishing one fulfill the guidance opinion of enterprise social responsibility about central enterprise, It is expected that will happen under previous half of next year. ( Beijing of people's network December 24 newsHttp: / /news.sina.com.cn/c/2007-12-24/163314591273.shtml)
A person will undertake social responsibility, a enterprise will also undertake social responsibility, especially central enterprise - - this kind of enterprise, invest construction by whole people, service whole population should be so positive to undertake social responsibility. Say from this meaning, country capital member " is establishing one about central enterprise fulfills the guidance of enterprise social responsibility opinion ", used for urge central enterprise training social responsibility consciousness, have the courage to undertake social responsibility, this deserves to be appreciated.
May rely on country capital actually a paper only to" guide opinion", can the social responsibility consciousness of central enterprise be cultivated? The author thinks that it is prematurely optimistic to do not want. Why? Cultivate and undertake - - only because of external pressure because the social responsibility of a enterprise is impossible even if undertake also do not be willing , if a lot of enterprises can also contribute money under administrative order, may order once having lost administration, will not contribute money again - - still needs internal strength. This internal strength comes from market. Change sentence words to say that social responsibility is cultivated from market.
Many persons do not believe that there are this glamour in market, on the contrary, they believe vigorously that market clears up the social responsibility of enterprise. Actually, this is that one knows mistake district. Not whether accept , enterprise has pursuit profit biggest instinct, may this instinct does not conflict with social responsibility, on the contrary, two may be organicly harmonious to take combination. For this verification conclusion, American economist Heng virtue Sen have lifted " the name list of Xin De Le" this film. Xin De Le saves Jew at first from Nazi gun to get low-priced labourer force. No matter being how about, plenty of Jews store work from this , is fact always. Moreover, afterwards, Xin De Le saves Jew to get low-priced labourer force already not , but is to save life.
Why can market foster social responsibility? Because market has intense competition, to win in competing , enterprise must try everything to raise own competitiveness. In which, have the courage to undertake social responsibility , may leave a good impression to consumer , arouse the good impression of consumer , promote the degree of aesthetic education and the popularity of enterprise , so increase the competitiveness of enterprise indirectly. Spoken parts , enterprise undertakes social responsibility, in principle or to realize profit, it is biggest.
Therefore the author thinks that to foster central enterprise social responsibility consciousness, a establishment" guide opinion" , urges to be necessary , but what is more necessary is that regulate market environment - - smash up a monopoly as soon as possible , introduce competition. Only competition is intense, enterprise can just improve self image with great efforts, affinity consumer is impossible otherwise. It is nearly zero to wander consuming cost as mobile phone, a one year of mobile phone wander consuming cost just a minute money, it may be consumer's to have appealed good some years , communication company is not is move , under this kind of condition, you call communication company, undertake social responsibility, isn't that is joke?
Again if, report says center Qi" 12 winners" employee average wages are the 4 timeses of 3 times of nation-wide average wages level, it is the 10 times of the region average wages level of central section. Compare under, enterprise runs , have really big cost. Why country orders again and again center Qi" 12 winners" enterprise reduces employee salary to reward , then person ignores? A speech so as cover , center Qi have problem is a same source: Lack competition, no competition can dry waterlogging protects receipt, need not improve management at all , raise efficiency, more Huang theory what affinity consumer.
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