Taiwan television amusement programme criticism

Cheng

In recent years, television amusement programme has developed step by step, is the mainstream programme form of global television screen, it is in Taiwan , amusement programme is current particularly, and pattern renovates , odd recruit to happen repeatedly, even sword goes to edge, from early years is new, odd , special, develop the strange, ugly, confused, various present situation of today, make person can worry. When when present inland television media puts out amusement programme eagerly, see the development of Taiwan amusement programme as a whole tendency, perhaps, may offer "lessons drawn from others' mistakes" for us.
The Taiwan development
Television amusement programme has had the history of more than 40 years in Taiwan , between which, the form of amusement programme also some of renovations. But in general, in every stage, a kind of programme form outshines the rest. Can say , the process of amusement programme development and development also entertain the very programme growth and rich process.
Taiwan television amusement programme earliest appearance is in 20 century 60 decade. In April 1962, Taiwan television career Joint Stock Limited Company( abbreviation " Tai regard ") sets up. On October 10,1962, Taiwan regards to formally broadcast open , becomes the earliest privately owned television station in Taiwan. Broadcast open at the beginning of, Taiwan broadcasts 5 hours in accordance with whole day, in which, there is the amusement programme of one hour , take the 20% of total programme quantity. That is said, in Taiwan, since having the eye of TV festival that begins , have got the historical synchronism of amusement programme, the history of amusement programme and television station. Soon afterwards, amusement programme goes up gradually in Taiwan in accordance with the proportion taken in programme , has reached 49% in 1965. In this duration, the program of trump card that Taiwan regards is " crowd star meetings". " crowd star meetings" broadcast for week programme, long 75 minutes, programme content is the performance of direct broadcast of famous singer on-the-spot mainly," crowd star meetings" one puts out to cause great influence , audience ratings leap house first roll, a lot of Taiwan famous singers is in this programme a song becomes famous. " crowd star meetings " have broadcast the fairs more than 1200 altogether , have continued 15 years , have set up the example of a success for the following amusement programme.
Have been 70 decade, Taiwan television field forms " 3 foots stand tall " , " the world of three point" general layout. February 1970," Chinese television Joint Stock Limited Company"( abbreviate " in regard ") beginning broadcast the eye of TV festival to whole Taiwan, broadcast 57 hours every week, in which, amusement programme has taken half more, October 1971," the Chinese television company of financial group of legal person"( abbreviation " Hua regard ") formally broadcast open in Taipei, the system of whole province of television relay also at the same time starts completely. Taiwan television field has finished since then " Tai regard " to be as long as the situation of " dominate world " for more than 7 years , enters the new times of 3 keen competitions. For the demand that meets market , satisfy the requirement of audience, the 3 big pillars of Taiwan television circle " Tai regard ", " Hua regard " and " in regard " start brain, develop the amusement programme of new form actively. In this period, game and guess kind of programme get favor , each domestic television station appears one after another to guess a riddle kind of programme, contend mutually. In Taiwan regards to have put out " 5 lamp awards", regard to fight the approaching enemy with" 6 lamp awards", China regards to be also unwilling and lonely , also has " get to the bottom to study base " to enact. For a short while, Taiwan television goes up is full of star singer pass a barrier in programme to chop will, sports seize head, for amusement programme add extraordinary splendour.
In 80 decade, Taiwan television media begins to arise the impetus of diversification development. At that time, when Taiwan is current when the idle channel play foreign film of cable television or the purpose service of TV festival, have no number , also have no channel name, but its signal may when in television the channel not used shows , folk takes to it to be named " 4th" , points at the another Taiwan besides " Tai regard ", " Hua regard " and " in regard ". " 4th Taiwan" programme mostly play the amusement kind of programme of western place " pirated tape", and " these pirated tapes " have brought content and the form of fresh overseas amusement programme , make audience open one's eyes. At the same time, have also put forward the challenge of higher difficulty to at that time 3 television employees , force them to rise to fight back , it is head-on to catch , so, having also been born somewhat have to sell point , have to receive the amusement programme regarded. Is first the skill " Zong skill - 0" that China regards to press crowd Britains. The television schemer that China regards has summarized the experience of ancestor, as people love sees song and dance and contest , guess a riddle , entertainment, that straightforward them come a pot cooks , do what some big Zong skill. Audience respects for very much, programme receipt is regarded to climb continuously to rise. " Zong skill - 0 " become the in the beginning of 80 decade Taiwan most fiery amusement programme. What deserve to be noticed is that after " Zong skill - 0 ", being taking talk as the programme of major form have joined the amusement eye ranks of TV festival, the Taiwan famous eyes of TV festival such as Hu Gua and Zhang Xiao Yan that we know host, emerge as the times require in this times. Saying that they are to emerge as the times require , major is because in that times, Taiwan audience knows the contest kind of amusement programme of song and dance too, talk programme first one appears , audience has given them more attention , their language natural gift also just has got the foreign soil that is sprinkled and is developed without restraint.
90 decade, face satellite television the development that changes with each passing day situation, adopt always for satellite to prohibit that the relevant organization of Taiwan of attitude begins to reconsider related policy. September 28,1993, the first satellite television station of Taiwan - - wireless satellite television station( English abbreviation for TVBS) formally broadcast open. 1994, the Taiwan authority when legalize " 4th Taiwan " at the same time, also allowing offer the satellite television of programme for cable television from Taiwan emission signal, Taiwan satellite television has developed quickly in that times. In 1999, the popularity rate of TVBS has reached 94% in the whole Taiwan user of cable television, TVBS has also put out own amusement channel , becomes "3" another powerful competitor by addition of intense amusement programme competition. Taiwan amusement programme develops this times, just as the form of all is exhausted , so, television schemer again begins to dig , is hollow to think , at last, have discovered a point of penetration, that is audience. This English word of " CALL IN " has become the most popular vocabulary of certain stage Taiwan of 90 decade, because "CALL IN" quilt is fited into the purpose game link of TV festival, a lot of programmes when "CALL IN". Claiming "CALL IN" is audience participates in programme through calling , the audience that calls has the opportunity to draw prize.
However, any a kind of form can not for a long time cage lives audience, television employee exhausts , is shrewd to exhaust to consider, with audience ratings is move mainly since amusement programme fight war recover to develop to recover is strong.
Enter 21 century, amusement programme has become the mainstream programme of Taiwan television really. Open television, it is multifarious to do smile , teases happy, rare odd odd monster, fortune-telling floods screen. Each domestic television station has own key product. " Hua regard " have invincible Saturday that Hu Gua upholds , in programme, host trails men and women and the youth in love , sets up various traps , exposes the privacy of lover each; " Taiwan regards " have blue heart Mei , the super big millionaire that Huang Zi Jiao upholds , expect that there is million a huge sum of bonus to send; " in regard " have Wu Zong Xian , Kang enter to allow , Sunday that depressed side upholds at eight o'clock party, 3 hosts let very much to do smile can matter, adult joke and ambiguous language are mouth to have no to block , have no to scruple. Especially every amusement information kind of programme, even more make groundless accusation , do the Eight Diagrams. So, somebody says , the amusement television development of Taiwan is today already is " 100 has no taboo, have no place do not have ", become 21 century " television monster".
The development experience
Say objectively that Taiwan develops the amusement eye of TV festival from last century beginning from 60 decade , has had got the history of more than 40 years, Taiwan television employee has accumulated rich experience in this tens of years, no matter success is , and Fou is the wealth with valuable today. Besides, because of Taiwan television station, adopting the running way, audience ratings and benefit commercialized is in direct ratio , so, they know the taste of audience more , know the psychological trial of audience, that they have gone through in tens of years and that programme form or content has gone through audience fastidious taste , when the television amusement programme of mainland China today of sudden emergence, we not Fang boldly will its successful experience " take " is that I use , so, develop our television amusement programme of today better.
First may " take " is method and the plan way of Taiwan television amusement programme. "plan" does not be strange for inland television person, little go to a evening party, a program and programme of first phase, go to media commercialize running the tactful policy of trend or industrial development, there is the program of plan , Taiwan television media pays attention to plan seriously, each television company has a batch of special matter the staff member of plan. Each program put out is produced under a complete data analysis, in which, include crowd crowd knowledge layer surfaces, professional group, a series of investigation datas such as psychological feature, also include equal programme at the same time the achievement data etc. of part programme. In a word, each investment has theoretical support. You want to let boss take a program on money , will offer you the related data of achievement ability and the viability of this program to boss. We now also speak ," plan ", this is meddlesome, but " we plan " often stay in the stage " deduce subjectively" , lack " objective analysis". Namely, we often emphasize to imagine force and new idea , but have neglected accurate market research and objective data analysis , having no scientific quantification measure comment. We say frequently , open to plan meeting , so, each road heroes gather and come , here generous Chen Ci, there witty remark company pearl, heroism rushes sky, somebody takes data rarely. Idea is no doubt important, but if can Zuo analyse with accurate various datas, may matter half merit time.
Additionally, even Taiwan television amusement programme is overall, entertaining the package way that melts also may " take ". Emphasis package is a big characteristic of Taiwan television amusement programme, and see effect very much. Television gathers sound, frame and writing in the propagation attribute of one body to decide pack the importance of television. The package of Taiwan amusement programme shows mainly, is in so some aspects: One is rhythm, each programme has make clear and bend , Chen control with tight rhythm very suitable, from the outer packing of programme, if titles and flat are colored to wait , to each link in programme process, strive for rhythm , 2 is impact force, the impact force claimed says that can let audience spirit do it a design that shakes , for example the design emphasis of titles and flat flower, move to be , it is instigating that the slogan of program has , 3 is that amusement melts , for example the handling of writing and sound effect, amusement melts , does not quite appear according to our customary conventional practice, in programme to describe sound effect or the writing of subjective intention , but is very common in Taiwan television amusement programme, this also entertain the expression way that melts. Besides, the Taiwan television package of amusement programme in anchor-person and the package tactic of program extending aspect are also worth for us to refer to.
Actually, most this " take " is the form of Taiwan television amusement programme. Taiwan television amusement programme in the development process of more than 40 years, have tried various form and content , is from the kind of programme of song and dance of 60 decade , is 70 decade have award guess, arrive again afterwards various audience participation kind of programme, actually we not Fang research, it is available to see to have. Some inland business organizations are already going to such way , some amusement programme produces the programme that company puts out , actually, it is the Taiwan reprint of certain a files programme of certain period. But what taste cannot? If the programme inland audience that falls out love sees , that falls out as.
Return may " take " is Taiwan TV festival eye the attitude for that crowd pays attention. There are the so lush system of broadcasting and television in Taiwan, and audience resource is many , it is money to receive to regard , fight audience has become the inevitable war between television media. Can say , the Taiwan existence of television amusement programme each programme is based on the hobby of audience, and adjustment and the form correcting of each programme are also to change based on the taste change of audience. Taiwan television person total is seeking the interest point of audience constantly , the interest point where satisfies the interest of audience and develops audience again so moves in cycle. However, here, there is a problem worth-while notice: If desire of audience has no end, is the eye of TV festival to also satisfy it endlessly?
Taiwan television
In recent years, Taiwan television
First, it is guess and game kind of programme, the more it is the more mad to play , the more it is the more vulgar to guess. It is not bad thing that game link design gets excellent stimulate, however let artist eat if playing cockroach, eat mouse, it is excessive to pound head with wine bottle. The object that has been taken a picture even in record shadow thinks of toilet, cameraman can directly carry machine , follow to go in. Again for example " I guess me guess me guess to guess ", guess is full of crooked ways, guess chest measurement , guess the color of underdrawers , is absurd very much.
Secondly is host mouth has no to block , it is famous that there are some of amusement anchor-persons with" Huang Qiang" in Taiwan, see beauty will say ambiguous words , do movement can float to think that unite Pian. They can speak adult joke fully, using the pun in Chinese , even do not evade the pupil in the audience on-the-spot. Even Taiwan famous host yellow install also see to not pass, straight speech arrives: " have seen that the Taiwan purpose audience of TV festival can have very deep impression for 'Bu Liu Kou De' of Taiwan well-known mouthes perhaps , perhaps, this is very typical precious island amusement culture. The eye of TV festival host as the spokesman of popular medium, pollute with this audiovisual, true is Taiwan popular culture and even entire society is grieved. "
Moreover is malice gives others a hard time , do not show mercy surface. Taiwan artist is also pitiful really to make publicity , have to forcibly go up amusement programme, eat mouse, eat cockroach, be still satirized by host ridicule , a carelessness returns meeting quilt big Bao criminal record. Even ordinary passerby, a careless quilt camera lens capture just , it is to can't run to run , can only be also humiliated in every possible way by host. According to Taiwan media report, " Taiwan reads to hear person supervise media alliance " the pottery son amusement that the roll-call criticism guard of east wind regards Xiu is bad programme, and express that " pottery son amusement Xiu " will be advertising for this alliance focal point to remove to resist object. The eye of TV festival of some other Taiwan, synthesize Taiwan as latitude " entertain big net Ka ", TVBSG in" amusement news" , day amusement Taiwan" the story of social reporter", have been also listed as bad programme. Thus it can be seen, even is in Taiwan , for some amusements programme also has different view.
Recently, Taiwan has again arisen one, is the new-type form eye of TV festival of theme with life reason, usual invite 1 or 2 surfaces appearance and hand appearance or constellation expert, together with a host and a guest of famous person, discuss the various conditions in life together. The expert who participates in programme basis personality feature, constellation and livelihood Xiao the lines on, face department feature and hand, put forward their deciphering method and suggestion. Only everyday besides constellation transports tendency, in programme, will also foresee whether you can have good luck next month , or warn you to face with imminent disaster in the future. Allegedly, now, this programme form had been valued very much in Taiwan, this not from get do not let one ask a question , the television colleague of Taiwan, you will bring audience actually to what side?
Person may say Taiwan amusement programme produce, they this, it is to cater to the taste of audience completely. But problem is as television worker, undertake still have social responsibility. Because it is the more broad that audience ratings and the particularity quality of television media influence surface the more high. Those that sits before television has the audience that can discard the dross and select the essential , also has the audience of " receive and save simultaneously ", have can judge is non adult, also have can not make a clear distinction between right and wrong teenager. Together with adult, see that television has become the campaign after a lot of child meals. Recently, Taiwan a survey report says that the Taiwan head of family and teacher who exceeds 70% think that the overall morals quality of middle and primary school students is lacked more decade ago; Teacher and head of family think that the one of arch-criminal of deteriorated morals education is television, the problem in questionnaire is: The values of child is influenced by who is biggest? The teacher of 59.3% considers as television and media, only the teacher of 4.4% thinks that self may influence the values of child. Is interviewed head of family also thinks , child gets the influence of television media, will be deeper than teacher -- " teacher you do not say on, television so says ", this sentence words we are not strange?
To control the bad influence that malignant competition brings to society, related to Taiwan, management organization always tries to give for the eye of TV festival to grade restriction and puts out related policy step by step. Is in January 2000 early , the degree of grading system has made definite stipulation in the related file of broadcasting and television of Taiwan province, in definite TV festival, eye divides into " general ", " protect " and " supplement " , "limit" 4 grades, and mark with color. If green is ordinary level, expression may be let go: It is blue to protect level; Yellow is used to give tutorials to level to warn; Red is to prohibit , expressing that restrict audience watch. But the degree of grading system can not solve the television industry under basic problem and Taiwan commercial running mechanism, is still drawn into competitive whirlpool involuntarily. The war of fight audience Taiwan television, have pushed especially amusement kind of programme to danger edge, fall into to advance or retreat the condition of dimension grain.
Criticize
As inland economic strength strengthen step by step, the further raising of people's living standard, cultural amusement career also is progressive therewith and development. Each province city television station opens amusement program one after another, the privately owned company of a lot of commercial runnings has also put out excellent amusement programme, and have arisen amusement programme with the impetus that privately owned organization leads. In other words, at the beginning of the television amusement programme development of mainland China, privately owned organization has made great contribution. It is regular only with the light medium of Beijing, it possesses 10 few files programmes, in whole country, the 600 near 300 of television station play , and possess a young, active, rich creativity and imagine the amusement programme produce of force group. Somebody so asserts , the television amusement programme produce of mainland China has been all-around to start , and can rush in very short time to peak. This is good phenomenon , is the blessing of masses of television audience. But will television person bring popular what amusement programme? This is also our television worker , especially makes the television worker problem of amusement programme that is worth for 3 to think , the development of the Taiwan amusement programme of 40 years course is that we develop the best reference of career perhaps. The Taiwan amusement various programme that this text states also think for the television of inland Gou offer mirror, hope inland television station or television maker Gou is at the time of making amusement programme , the foresight that can insist to criticize absorbs essential part, exclude dross , make positive health , audience loves classics amusement programme.