" annual super female voice " do not face high with the television house of colleague members to go to the fields to scold give up for" style low custom", also not so as newspaper editorial the victory of common people hailed is frivolous, this files rough root chooses Xiu programme still melts constantly by form. Remember in scorching summer of 2005 years Japan, this unprecedented - - persons of 150 thousand of " amusement storm " participate in a contest the ticket of, millions of persons decidedly , the audiences more than 200 million, highest television advertising quotations and the most enthusiastic media discussions cause to last for a few months " high fever unceasing ", , , smuggle the influence like hurricane, super female voice affects ocean other shore once, the appreciation of a kind of sarcastic type - - " when the hometown of Chinese Mao Zedong, Ship Yi that is raising the upsurge of super female voice " - - makes the foreigner who abounds in amusement product a little scrape eye appearance see. At the same time, super leading lady unusually honor mounts " times weekly" cover, even even mount this publication cover first Zhang Zi Yi of, representative Asian star gorgeous Xian Li Yu Chun become famous speed comes. 2006 super female voices are full of achievement and hope to fight hard continuously to move restlessly the stage of Chinese amusement, but concerning camera bellows, operate and unify to dispute , " raise skirt show-through" , the negative rumors such as malice speculation cover land with positive criticism shop in day, choose to this lively television Xiu programme has gone up a level of shadow waved and is not gone to. No matter how to, " super female voice" attract to stress ball really , joyfulness sense organs , Xuan leak mood, at the same time, also make amusement economy have grown up constantly on the land of China.
Have remembered , 2005" super female voice" have become compatriots once withered weak amateur life among " important public incident ", draw Mei circle and political circles , study circle many say Fen inadequate when in this lack sells some news season, the mouth of media kills pen to fell or be profuse in praise naturally; May the motion " exceed woman" of NPC deputy when barrier in Hu the grand occasion of the national economy and the people's livelihood seemingly looks to a little waste the suspicion of parliamentary resource. Some scholars also admix the strongest sound of amusement times, never same subject looks closely at this new-born thing in accordance with region: Sociology scholar thinks that" super female voice" is a kind of amusement phenomenon , is the sociology sample of a kind of effective group psychological research; Economy scholar thinks that" super female voice" is the new economic phenomenon of a kind of typical case, it the attention economic performance of attract eyeball extreme; The scholar of political science thinks that" super female voice" is the rough root democracy of a popular participation , is one quick release of " democratic pleasant sensation " , choosing mechanism by sea cause " the victory of common people"; Propagating to study scholar think that" super female voice" is one media plan , the amusement production that crowd participates in , it is a to the excess noisy stimulate of sense organs with pleasant sensation Xuan rush down.
Actually, the production of " super female voice " is a out and out popular revelry and amusement industry, is the amusement of a tunnel Xiu and business Xiu. Along with the propulsion of well-off standard goal and the development of market economy, our today amusement has surmounted nobility monopoly to enjoy type " palace Yu music " have entered whole people will do to participate in the amusement of common people that may be purchased stage. Material demand satisfaction afterwards, the requirement of cultural life naturally. A day that pawn 3 meals calculate firewood rice continually the source of oil salt , ordinary people is to will not absolutely spend time become intoxicated with money in pursuit " what sound color dog horse " carry out meaningless ballot , poor economy calculate to make the arithmetic of the basic need and lead a life of pleasure geometry completely dividing line. It is just opposite, a kind of folk " the liter of song and dance levels " serve as a foil to national "piping times of peace" come. At the same time, the professional life space when the public becomes serious time, amateur life space magnify meeting is undoubtedly logical, a kind of multi-channel that does not be easy to solidify Xuan leak pattern to appear inevitably on playing field in , the hall of song and dance in , media programme. Face to face for monotonous study , frequently examination , enter a higher school the mood of pressure, tense psychology and fluctuation time, is in the pursuit of sense of beauty of the big middle school student that grows up to expect and lead off psychology as well as realizing the demand of self need impatiently, have expressed in the world besides learning life. So, the appearance of super female voice accompanies host clamor , comment and the performance of participator the running of the crafty as well as elimination mechanism of members affects the nerve of audience constantly, when this flat a wave that in the life of common people of water raise a wave tiny after Lan substantiate the tea surplus meal of the masses constantly talk about capital, it is melted that so, telling beg amusement common people and Xuan leak the property that beautifies only. This kind of amusement way rubs the elements such as the shrewd speculation of trade company, the sound wave of popular medium, the psychological, common culture of teenagers group as well as the short letter of digital times to suit together, directly face countless few male few women, and through them, the parents who influence them have so constructed a unprecedented amusement revelry grand banquet.
Is well-known, the very amusement intension is extensive participation with one of special quality. Amusement enjoy to be not " elegant person sight elegant, coarse person loves custom ", though, it has the minute of consumer class , has graceful and common circle, but absolutely have no identity your is lowly and other , those say dancing to become is that the times of " bourgeois life style " have had gone for ever. We see , super female voice choose Xiu scope regardless of region, registered permanent residence, race, age, educational background, wealth and position, only identity restriction is female. If want to exaggerate the political function of this kind of amusement, and big book special book rough root democracy and the common people of super female voice Yi Yun, so, what change taste is not only amusement also include more by the people of amusement. Apparently, the ticket several production of " Yi person many tickets " and call out vote mechanism has not yet followed pure democratic principle, this kind of " nominal democratic performance " have violated the public choice of " Yi person Yi ticket " essentially law, those go to amusement rising the behavior of political high or straightforward politicization, violate the very amusement law. A kind of Fan the subjective assumption of political doctrine not only disregards the content of democratic technology, also have ulterior motives land Qiang the publicness of having harmed amusement. Therefore, public amusement go administration melts and go ideology melts can be clear to show meaning and the essence of amusement.
Some film persons have criticized the Chinese film lack degree of grading system, without the film of standard, show permission to melt subjectively , so have caused the unitary survival ecology of film profession. Is same, because of each aspect reasons such as management system, television Gou self can not seek the appropriate boundary of public television and commercial television, so public television commercialize even oligarch melts , tendency is unavoidable. When communal career leads into today of market mechanism constantly, it will inevitably be more and more often melted also that making the public field of the type of weighing apparatus compete. Public management studies general knowledge to tell us , the effective supply of a kind of pure public product can not exclude non competitiveness and non exclusiveness, but the reasonable disposition of a kind of accurate public product is to be able to compare advantage and competitive benefit through market machine made form quest. Therefore, we can not use a kind of fuzzy television Gou attribute judges the various possible site scenes of image times , can not lecture with the tone of a kind of close monopoly more Dao and attack his person existence " low custom ". When audience ratings quilt some televisions person self Ji is the time of " vicious source ", we dare not imagine a television Gou existence should have what kind of value? When the eye of TV festival can not be watched and accepted for numerous person, when entertaining , can not be entertained , can television still call television? Only mobilize popular participation , realize elegant custom to grant totally, the commercialization of the popular and amusement industry of amusement instinct just has market force and vitality.
Is no problem, the illness of character humiliation " super female voice" is a amusement industrial production that carries out according to commercial operating pattern. It may be regarded that the production process of this kind of unique product is basically , is transparent, production mechanism has gradually the characteristic of elimination and good accumulatedness, entire production action has been called " choose Xiu ". This is also America , Han Ri, the amusement field developed countries such as Hong Kong's Taiwan and the popular pattern of region amusement industrial production. Apparently, this kind of choose Xiu participator include amusement company, television media, youth female as well as other departments, the product of production is amusement up-and-coming star. The relation between amusement up-and-coming star and amusement extending company is the relation between product and manufacturer, interests concerns a kind of direct business. When" shadow star and famous singer" the condition of the life goal that becomes some teenagers to pursue takes off , the media in " chicken can also change phoenix " instigates , the fresh flower, applause, money and lamp of magnesium light , Hao residence and even is red to smell , for many persons, it is a kind of temptation that is hard to resist , so, the atypicalness voluntary cooperations of Xi Er Ban and a kind of Huang Shi Ren have existed generally. Because of amusement up-and-coming star this kind of product have expect high the characteristic that allows sexual and high added value, thus as amusement company, sign pretty long-term contract with up-and-coming star, so as realization Gao E of company profit and the long-term interests of individual, this kind of both sides of " one is willing to hit one is willing to suffer " voluntarily concern the contract foundation of having reflected commercial times amusement economy and the system of cultural capital production to arrange. In amusement company incline force package and operation take off , the elements such as beautiful color, sound of singing and speculation change constantly may profit symbol," artist says " have become merchandise to enter assembly line go up is also initially a ring finally.
In this process, television Gou the stage and workshop that has acted as amusement up-and-coming star product processing , amusement market has become the medium of product export destination and product exchange, audience nature has become amusement terminal market buy home eventually. Along with the swift development of social productivity and science and technology, material product is constantly rich, merchandise market supply quantity enlarges rapidly , provides the phenomenon that is larger than demand to stick out increasingly, buyer's market stabilizes and ripens increasingly, consumer has got to select the room of merchandise fully, consumer is best-know for the fastidiousness in the aspect of product, price and service, right now, the maintenance of consumer's "attention" has become the most valuable resource on the contrary. Under the condition of limited personal attention, people can consider the attention of how to come to distribute self naturally in order to seek or get the message of own genuine needs , so are worthed by network or business that trade company has grasped and that attention has also had greatly. People pay attention to a theme, a incident and a kind of behavior the lasting yardstick of and various message has become enterprise Zi Zi so as the most important factor of production, have become the optimization social resource tangible hand deploied. People discover , relative to the message that excesses , only "attention" is just the rare resource that is short of. The beauty of pawnshop day cover land under Xiu the economy law in limit utility successively decrease draws inevitably to deliver " aesthetic tiredness ", consumer's personal utility biggest way does not be" passive amusement", and it is to hope to be able to participate in in which seeking " active amusement" , and, in amusement revelry, get the sense organs and stimulate of pleasant sensation that self realizes to satisfy. So, digitize the short letter ballot of times in amusement company , television Gou the conspiracy with communication department takes off have mounted smoothly smooth
It is good that consumer's short letter ballot has expressed own mood influence and purchase on the one hand with consumer loyalty, do not know on the other hand do not feel land have promoted social overall profit increment. Have remembered is from March 2005 ," super female voice" in the 5 cities such as Guangzhou, Changsha, Zhengzhou, Chengdu and Hangzhou in succession, the female contest-participating unprecedented grand occasion of 150 thousand is welcomed by the television audience of every place and catch up to hold , many faithful "bean vermicelli" even stints no effort original capital every week 5 takes airplane to the Changsha sight war on-the-spot from nation-wide every place. According to statistics, enter final afterwards each short letter moves mutual to participate in number exceed the persons of 1000 thousand, audience total ballot number is as high as 4000 thousand. Mengniu milk field group costs through investing the crest name of 10 thousand Yuan more than 1000 the integration with" super female voice" sale quilt field circle explains is the domestic classical case of advertising sale. The production of " super female voice " has embodied the utilization of attention economy , has realized the general layout of wining: Common people has found pleasure, television station has won profit and audience ratings, brand holds person have constructed the star of the future, sponsor does foot , is advertising, telecommunications operator can gain short letter to divide to become, advertising business has earned popularity. According to the report, " exceed female baby ", " exceed female game " and " exceed female TV play " wait for until some rows derive article or is developing or have be completed , limit benefit and the brand profit of " super female voice " will be more and more high. Besides, books and periodicals and decorations are tasted , are clothing , audio and video products and electronic product etc. are related to derive the development of article also will is" super female voice" expanded reproduction outside prolong category. Action a kind of outside prolong the amusement product that melts , its market space and surplus value will is more much big than the very " super woman". At the same time, the intensity of market superintendency also mentions agenda therewith. If dozen " super woman" the merchandise number of banner does not win to count , can imagine to the increase of expanded reproduction of super female voice virtually the difficulty that not gone to. Allegedly, after 5 super women finish , Hunan guard regards to have shot the TV play of a super female subject , just sells and has not still covered heat in the hand of trade company, pirate on business to begin to be current. From this, may see that a kind of effective brand popularization and brand maintenance can not disregard good public administration environment, new-type amusement industrial and attention economy needs the guide of public department also , He protect and manage.
As" super female voice", producing its appearance " television Xiang army" on domain to give development and the growth of Chinese amusement economy undoubtedly have set up to mark rod. Zeng Bei Bi is Hunan of " heat in political military affairs cold in economy ", how to effect imitates the amusement industry like Hollywood, do not display for one side of " heat in culture " that person values , and will the cultural, song hall cultural, cartoon cultural, leisure culture of movie and television becomes bigger in terms of both size and influence , carry forward cultural economy well , is no problem, the existence of this kind of eyeball economy and magnify will affirm will become central section the together bright beautiful scenery of prominent emergence. The policy of building in innovation type country language frame takes off , the autonomous innovation in cultural medium field same also in is cultural construction should have justice.
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