The amusement sale of IT tycoon is gone through

The amusement IEST2006 of the heavy golden creation of association of ideas is a kind of new train of thought of try amusement sale , is on IEST2006 , associating have not only asked many stars to help battle array , enlarge influence through star effect , have still strengthened with consumer move mutual. AMD is inclining the IT super female campaign of force creation has also strengthened the line on line take off move mutual.
Without
The certain day before some months, colleague knows second day on taxi Founder will soon convene news conference, and theme of news conference is that upright computer will sign a contract a new vivid spokesman. Colleague guesses a good while with me , has considered famous scholar , has also thought whether gallop the successful man of business circles. When answer to a riddle is revealed , we have scared to jump: Unexpectedly is model Na. Founder that always gives person steady impression also begins fashion route , lets colleague can't help sigh: IT where do not entertain!
In domestic enterprise, association of ideas may be of long standing finally with the relation of amusement, from same year " who makes reduction you excited " thank Ting edge, arrive is afterwards scarlet and purple , smile Zhang Zi Yi of proud Hollywood, since Zhi hand may hot F4 goes to beauty Zhang Shao Han of the Cenozoic Era of electric eyes, add the series sport star of agreement after association of ideas signs a contract international TOP of Olympic Organization Committee, the spokesman clan of association of ideas may be called Xi Rang. Worth if saying the money that predecessors still pound for some years in doubt association of ideas with spokesman is not worth, now person can criticize the amusement sale of association of ideas. When PC is more and more popular , consumption melts , it is accompanied also that amusement melts and give birth. " PC is amusement " will become perhaps very quickly a axiom that need not prove.
If today, when go on a business trip airplane takes you have to bring computer is because have to treat the mail of handling too many and too many till the file of arrangement, so after some years, what you bring airplane will be your personal digital amusement companion. Until then, it gives your first impression, is stiff and still lively , perhaps, meeting is very important!
The amusement
First stage - - product unitary amusement melts the stage of load addition of function: Basis the transform of outside technology and consumer's demand develop and then add certain a amusement function and application traditional PC goes up.
Represent product: Multi-media
Second stage - - the integration stage of amusement function: Integrate former product unitary amusement function and optimize, stress and strengthen the amusement property of PC product, have embodied PC as the tendency of family amusement center.
Represent product: Day Qi
3th stage - - digital amusement platform stage: Family computer has embodied the integration tendency of future amusement content and the integration of amusement function as the center of digital family amusement
Represent product:
Li Yu Chun and Zhang Liang Ying , Na , Zhang Zi Yi and big poplar raise and state snow and Zhao Hong Bo, do you entertain? Sport? Is not also, this is IT! Begin from the avenue little lane of bill-board shop time Beijing that associates " who makes reduction I excited ", the amusement sale of IT manufacturer has to recover to develop recover strong tendency.
The risk
In fact, amusement sale is to have the aid of amusement element or form , establishes product or the feelings of customer and enterprise to contact , so reaches to sell product , establishing customer it is the way that amusement sale most adopts frequently that a kind of sale way of loyal degree adopts vivid spokesman, but this kind of way of Legend Group that consumer table sale department general manager Liu Jie thinks and adopts spokesman also has great risk.
AMD company's Chinese district market inspector general Wang Wu Rong also identifies this kind of saying of Liu Jie: " propagative campaign stay to put with individual surely have risk! " Wang Wu Rong at the same time shows , under this kind of condition, company need to carry out a overall assessment , if the repayment of investment is larger than risk, so this one decision may still implement.
In fact, only the uncertainty of spokesman self expression may bring uncertainty to the propagative popularization of enterprise, enterprise can reach what effect actually for the plenty of propagandas that spokesman does , being one to be hard assurance rich Yi. At many times, actually, it is star achievement enterprise or enterprise holds bonus star, really, say that it is unclear to not settle road. Receive the effect of own expectation for the considerable silver of how to then can guarantee to spend on spokesman the body in enterprise, this is to need to take the skill that holds.
From 2000 so far, the spokesman of association of ideas may be called " colorful and plentiful ", since thank Ting edge goes to Zhang Zi Yi, fit since raising Xiao Luo Er is many, the considerable propagative cost of enterprise input holds bonus star at the same time, have the popularities of enterprise and self product got the promotion of what degree actually? This whether is a calculate not settle Zhang?
Choose the
Liu Jie and Wang Wu Rong think , will guarantee self when the considerable propagative cost put in with spokesman can change really in pairs the promotion of enterprise brand and influence, a primary prerequisite is that spokesman follows product or business coincide degree.
" why we have selected slowly quiet bud instead of exceeding woman? " Wang Wu Rong and the reporter of rhetorical question: " the product that will be propagated because of me holds high, and exceeding woman just is very common people melt! "
Wang Wu Rong explains to say , the property of product and the location of AMD brand has decided that spokesman selects super woman and is not suitable. Though super female fame is resounding, is too young , looks in on culvert to be not enough to enrich. And Xu Jing Lei accords with just the product of AMD that item characteristics, wisdom and intension and AMD will propagate to very much coincide.
Time recalls 2000, the choice of association of ideas thanks Ting edge acting speech FM365 is also to stem from same consideration. " thank at that time Ting the concept of movie and television of edge representative new student, this is as FM365. Network when the still a new-born thing at that time, and this kind of new-born thing is very young with customer crowd, they are willing to pursue new thing. Thank Ting edge happens to have represented this kind of new way. " the consumer table integration sale inspector general of Legend Group Wu hostile this makes detailed explanation.
In fact, many companies when the sport of agreement before star is spokesman, general metropolis preparation many preparatory schemes, the spokesman that foresees to want label occurs machine rate biggest is what condition? If enterprise is solid and strong, will also select to think self before match most have potentiality " in take in bag ". Though signing the cost of some sportsman expenditures at one go, it is expensive, but once in which one wins the championship , personal value rises suddenly , possible than label the expenditure of some sportsmans still calculates.
In many optional stars, is enterprise
According to Liu Jie, reveal that this is the process of main objective common role. First, the advertising popularity of company's meeting for some candidate stars is quantified , passes to investigate to grasp the image of every star transmission as well as the impression left to crowd, besides these objective descriptions, enterprise can also carry out some collective votes, sometimes also meeting is enterprise boss based on the judgment for the strategy of enterprise, decide resolutely.
Has IT entertained
When Xu Jing Lei formally becomes AMD vivid spokesman, when advertisement begins shop day cover land, people just believe really: IT recovers with the intimate contact of amusement to develop to recover strong is to have been imperative.
Liu Jie expresses that the development direction of IT product already more and more has popular trend and that amusement melts , from simple calculation, tool changes to consumer electronic tool, have the aid of the popularization of amusement spokesman strategy, will drive the more consumer's understanding and identification of deepening for the product of association of ideas.
Wang Wu Rong thinks , as PC cover is more extensive, the behavior of the product of consumer preference is also occuring change. Manufacturer is that amusement melts with the direction of consumer's communication that way and means will inevitably also want to occur change and change.
From the very product end, in early stage, PC is a simple equipment of calculating only, afterwards, begin to have got sound box, afterwards, have got television card, PC begins to be able to watch television , hereafter, PC begins to be able to hit game, after internet appears and be able to get on the Internet to chat , network game has arisen the multi-media of network wide band to ask to broadcast , PC occurs the life of change that at the same time also changes people.
It is relevant that current PC has
Under this kind of condition, the object of PC has also occured earth-shaking change, now, what the user of PC is more and more is ordinary common people , and can most let the element that common people remember fast only entertain!
" so, finally, tend to the way of amusement sale,
However, it is being filled with variable and danger with the sale way of spokesman , and amusement sale is also under the condition of inevitable tendency, how to should IT manufacturer entertain? " the line on line takes off move mutual is very important! " Liu Jie He Wang Wu Rong emphasizes one after another.
Amusement game
In June 2006, star league helps battle array , attracts consumer to move the IEST2006 international electronic sports championship of association of ideas of participation mutual to begin. Register to begin after, fiery degree exceeds Hu sponsor expectation. Association of ideas melts through this amusement of self creation platform, have avoided the huge uncertainty that the spokesman of agreement may bring , can also embody the very association of ideas more on execution and the strategy of amusement sale to hope that have the higher through the purpose that this sale incident reaches may control sex.
Not associating together with the way of propagative platform and passive sale of traveling by others before to have the aid of IEST2006 have started a series of large-scale active amusement sale offensive on the contrary mainly with guest. And the key goal of this series sale campaign is to create complete consumption to melt , amusement the figure that melts amusement experience popularization platform.
Liu Jie expresses that IEST2006 of association of ideas aims at puting up to build to aim at shadow sound and game and digital produce crowd run through annual experience type digital amusement popularization platform, found electronic sports amusement brand.
According to the report, September 14, IEST2006 of association of ideas the total final of carry out Chinese district. This campaign is also to associate to adopt active amusement sale , stimulating consumer to move mutual a important measure of participation. As digital amusement spring tide rush at surface come , amusement has even more become the most important element of the field of consumer goods. As associating the Chinese district nation-wide total final of IEST2006, will soon open , have the aid of the amusement sale that this incident carries out will also reach it peak, effect how to? Let us wait and see.