Digital amusement China

Digital amusement
[ writing

Up to this year at the end of April, the user of China Mobile has exceeded 400 million , is a huge digital amusement industry only in the amusement terminal, amusement platform grasped on their hand. Statistical data shows that in 2005, Chinese amusement economy reaches the scale of the RMB of 200 billion and the field united related to figure to take the 20% of total income , has the RMBs of 100 million more than 400. In this year, the download of the tinkle of bells is conservative to also have the RMB . . . . . . of 3500 million probably, the figure that this company make contact with explains digital amusement economy in vigorous development, China will have digital amusement economic times.

Economy

Contain Yu inscription group company's chairman of the board Zhang Xing Sheng says , this focus point may be understood with a simple digital concept. He has searched for on Google and the 100 this two degree platforms of search engine, a keyword is " digital economy" , searches for the webpage of 14 million respectively, another keyword is " digital amusement", the result of searching is the webpage of 11 million.
Says , see the time that these webpages show we discovery," digital economy" is when the report of 1990 decade, but" digital amusement" is just seen in last few years. So digital amusement attention degree has forced digital economy directly. Economic subject is the subject of thousands of years, amusement is also thousands of years, however join with figure, digital amusement and digital economy have become new subject.
The relation of digital and amusement economy, communication group high-grade Yao Feng of China Mobile of administrative staff has feeling very much, he says that digital profession serves for popular customer, our major servicing is for popular service offer is digital service, what we most attract user is amusement service , move cartoon , move game service is that we are most devoted to the business done , this is also the way that user most accepts easily, we can only say that is industrial content supplier.
Yao Feng says that digital amusement economy is a kind of economic pattern based on internet background, it lies in with the former biggest difference of " attention economy " that information flow does not be a kind of means that attract eyeball , but is consumer object. Now, digital amusement has become a great industry. According to us, statistics and the music annual income of mobile phone have exceeded the sales of traditional straight edition music profession , have become definite fact. When digital amusement becomes the way that all walks of life accept , may become our service cooperative partner to produce the source of huge profit , our place digital profession, may bring amusement service for our customer , have made amusement economy become our one of future business.
Zhang Xing Sheng thinks , the music of mobile phone puts out the short time of 1 or 2 years, have exceeded the total income of Chinese traditional disc profession , explain that the economic energy produced by digital amusement is very huge, and growth speed is very rapid, digital amusement economy will be future a kind of important economic form.

Digital

In digital amusement economic times, will freely change gradually to charge. From this angle, digital amusement economy is a kind of message consumer economy essentially. In the China friendship brother king of media company of chairman of the board, military language is very frank , is the problem that enterprise can have a profit point , this and other profession has great difference.
As well known, China friendship brother is the Chinese traditional profession of movie and television and is most rapid as digital combination goes. The military level speech in king entertains for figure to rely on very much, he says: " possibility one day, a digital technical certain link not only directly communicate our content to consumer, what we also expect that one day, our income is to be clear at a glance is that it is transparent. China friendship brother so comes for years the figure of racket film and digital music, as well as the cooperation of and digital enterprise is very many , however says sentence big truth until today , has not brought what income really to our content manufacturer yet. "
In king, army says that though the music annual income of mobile phone has exceeded traditional disc income, however in these incomes has not taken copyright business hand completely. If figure and amusement two words put together, it is to produce pair to win , creates the link of intellectual property and do technical link have profit , to that time, digital amusement can have larger development, can promote our content manufacturer product of more creation more.
As the tycoon of the Chinese field of movie and television, in king, army is that content offers business , is talking about the digital time of entertaining , he puts forward a new challenge from other angle, future possible digital amusement economy includes its profit way to the challenge that we bring , income way, it is unavoidable subject that copyright protects.
Entertain for figure the change occured by economy, is easy Kai capital CEO Wang Ran of limited company tells this publication reporter, before, company's inside is for the classification of occupation that we serve: Medium amusement, telecommunications and the amusement of consumer goods. Former part time we discovery medium amusement and this two telecommunications internet big combinations with more and more close profession together, former all big investment bank such classification, but now, discover that such classification has problem.
A statistics shows , global biggest overseas amusement company, their news since 6 months issue draft, the 3 general cloth drafts of 2 / is related all with figure. These news issue draft again divide two big kinds basically, a kind of is how about the content of its how about better on digital platform carry out sales, a fish who is called as eats , at the same time, again creating accord with digital amusement. Another kind is the content of new technical tendency as well as profession tendency , follows traditional different content.

Wang Ran says that in some sense, we are the participators of capital market, from other angle, we are also to observe person. Theme with this newest profession: It is to offer business as content first , how to sell own product using digital means on more platform, what is most key is that interests share; Second is the creation of new dream, today, it is good that you follow " dream for China " or talk with" super female voice", from first day, is concerned with to step the content of media , will know from the very digital amusement content that it has occured great change. The scope that it includes has occured change, traditional media and new media have occured huge collision - - moves towards move increment field from traditional IP field, when NASDAQ the China that appears on the market friend century there are cognition deeply in limited company. For this, China friend century vice-general manager Wu Feng says: " we daily when the demand of thought consumer when where, they like what content, through digital platform, we know that consumer is different for former amusement tendency, we when seek current clan crowd follow have what difference before. We exchange more with the friend of amusement circle, no matter the pop chart of Chinese music, or the pop chart of KTV, we also look for new tendency in many fields. In digital amusement times, amusement, content and channel will become very crucial factor in the future. While discussing disc change, we discover that situation has changed , but consumer has not changed. "
From real estate, is concerned with the biggest electronic field television in China, also when the circle of movie and television turns cloud constantly to cover rain , protect the sharp China chairman of the board of 100 million of media company Dong level allow very much for the change assurance of digital amusement economy. He says: " new media content is very important, no content has no new media , combines media and content organicly together. Now, the development of China platform is still very slow, the intellectual property of China protection is also very slow, only intellectual property is protective to get certain raising, new media talent and content combine organicly. "
It is considered that president Mysee burns high, content must have the aid of in new media may just develop its value. New media is to be used to protect intellectual property , may protect the interests of content. Now catch up with sea writing for example, us is broad to do network World Cup, since we have used the technology in the aspect of many Microsoft DIMs, if having no our authorization, for the method of having no , watch World Cup on network. Work if we make the preparation of this respect in the aspect of intellectual property, may let these content when new media uploads to broadcast have to be more extensive , our business can just have the larger development that can at least get more approval probably from capital layer surface. If traditional industry or content side can be steped in the aspect of new media courage larger some, can get up with new media company jointly , does this cake, so new technology and digital amusement industrial meeting to have a very extensive future in two to 3 year.

But must

Wang Ran thinks that includes having some investment cases on market from investment circle, at the time that all throw , it is to throw aimed at digital amusement platform a lot, investor is always eager for quick success and instant benefit , only platform may produce profit in shorter time. Digital amusement platform is based on download, retail, website or other service organization. It is not the problem of platform that now, Chinese digital amusement develops biggest problem, and it is the problem of payment. We have these persons to ask the company of China Mobile , the company of China Mobile asks silver prison meeting, if this payment problem has solved , in digital amusement development, great problem will be solved.
He says that for digital amusement industry, what restriction develops is content , have no key content , can not attract to be consumer's. Consumer does not be willing to draw out one yuan or 10 yuan from own pocket to purchase the works based on the platform of mobile phone. Though, from the angle of capital market, all like to see more, however come based on the commercial pattern of platform from the angle of entire industrial value chain to see , there is the places of integration space and investment value really, it is to allow in and is not in platform.
From the angle of investor, from profession industrial value chain analysis, we can understand that the future is that the channel with content as king is king for king and user. In digital amusement economic future, biggest channel terminal control is square( as China Mobile), certain the content of meeting and upper reaches develops more and more close.
Is content business, Dong level think , only good service organization talent makes its content have very good value embodiment. As the money that the download business of the tinkle of bells may let China Mobile gain a lot , but for China Mobile, profit period of the download of the tinkle of bells has been passed , people can raise their appreciation ability slowly, it can be more to notice new content and interesting content , has the content of amusement value. As amusement, offering business us for one year have 30 and 40 films , have many passageways, hoping to be able to have more valuable thing to play its genuine role. "
The military level speech in king: " say content, I pay attention to the increment space of digital content more. We are to call sponsor originally , do not call sponsor afterwards , are a channel, the film "mobile phone" like us , " world has no thief ", the night banquet that includes this year can have the change on many ideas. Company should install such department inside, the management pattern problem of traditional enterprise and the management pattern of new enterprise, I am also considering such problem, how we manage this company, if director has gone , you still have what value. Everybody has different demand, I hope that one day, all do not flatter mutually, it is best to get common profit. "

It is

Digital amusement economy when burst out dazzling brilliance, in this year at the end of April, the user of China Mobile has exceeded 400 million , is a huge digital amusement industry only in the amusement terminal, amusement platform grasped on the hand of China Mobile. Facing figure, give pleasure to economy, we discover that the slogan of China Mobile has changed , in the past, it is " the expert of mobile communication" to like country move identification beneath, now, it is " move message expert", this change signifies that China Mobile has a new prospect for the future.
Yao Feng says that moves message especially the development in the aspect of amusement message, we think , mobile phone already is not the communication tool on original meaning, but dozen calls , sends short letter. Current mobile phone is also new media, all may get some newest messages and the related informations such as music through mobile phone , may see video under technical feasible condition , may also watch television with mobile phone, this is also the reason of the recent more popular television of mobile phone.
Mobile phone is media , is for amusement , in the future, it will become amusement profession, is biggest to popularize platform, at the same time it also meeting is biggest to sell platform. We have not also thought of the short simple business the tinkle of bells of mobile phone , can form billions of industries in very short one year in time, this has not expected. Amusement professions has 1000 with communication profession user to become multifariously the contact of the silk thread of 10 thousand, so long as aiming at the demand of user, find the service that suitable cooperative service partner jointly manages and may offer 100 million Yuan. It is to return city , it is withdrawn that we have also offered billing passageway , make the amusement business of need to collect fund for a long time originally take in with short time. Current technical condition restriction no video, in the future, the mobile phone of 3 G may be in the time of one month , can withdraw traditional income in the income in half a year. As terminal platform, we may also bring very huge customer group for amusement industry , may bring very considerable income. Good amusement content can also bring very big promotion for the business development of mobile phone , is that 1 + 1 is far larger than the application of 2. It can blend in amusement profession fast if not come move profession, and amusement profession can also more and more blend in new media quickly.

Yao Feng Tan speech, for 3 G and Flash , move to wait for some new fields freely, it is also doing some tries. We have done some understandings , now have in Hunan to move free contest , using the user of this business is very faithful , will not quit normally. Though the unceasing development of terminal bandwidth, the development speed of this business meeting very quickly, picture Cai bell every month meeting with the speed increase of two numbers, mobile phone moves to develop freely go to certain degree however meeting increases with the speed of 3 numbers. After 3 G comes out , the browser kind of mobile phone is more and more rich, the user meeting of mobile phone is more and more, business also has more and more meetings. However present stage, it is terminal to move to want freely with mobile phone , the product and model of mobile phone realization degree decides , have may do mobile phone clearly to move free direction surely has no mistake, is the problem of time , need to be waited for patiently.