Amusement sale: Put up happiness sell

Amusement

Do not know whether you have discovery, current everybody has various worry and is worried, material enrich have not let their happiness get up at all, on the contrary, everybody is seeking the joyful happiness of mood of a kind of spirit actively , this is that one longs for happy world.

Famous singer, shadow star as well as sport star brilliance shine person, besides our shake-up for soul and the worship of its spirit, more can be the amusement that is hard to realize. Various KTVs and bars , Di the persons of entertainment venue such as hall and the hall of performing arts are trouble fully, people seek the anesthesia of spiritual relax and nerve in scene of debauchery and sound color dog horse. Educating ask , is lively , explaining teach in music; Working environment is lively , promote state of mind and work efficiency, , , amusement is flooded in the entire life of people, this is the nature of person , and is in the stage of this social transition and economic fast development , amusement looks particularly important.

Amusement

We do not talk about the problem of amusement industrial or amusement operation here, we want to discuss non amusement operation profession how to carry out amusement to melt thought and theory of sale, in the difficult choice of market competition, let sale insert the wing of amusement. Amusement is not a kind of sale way, but sale will become a kind of novel and unique sale strength by addition of the element of amusement, sell vividly with merchandise for brand to play the part of matter the role of half merit time, bring consumer the additional value of super value.

Amusement sale is the spirit of entertain and the spirit of element and integration sale and is regular to combine , let consumer produce good impression and association of ideas in the experience of amusement, for enterprise as well as product or service, so, persuade the feelings of consumer , move the soul of consumer in order to reach the purpose of merchandise sales. Actually here, surface has embodied experience sale and move tactful sale thought.

No matter experiencing sale or moving strategy, it is the thought of " found on people " to show. Our enterprise worths system in realistic society , is often to not pay attention to consumer , deceives consumer's or enterprise standard, coldness makes enterprise and its product lack must human nature. The example of our some side is everywhere, the service like the enterprises such as telecommunications, railway and postal service still has promise and some medicine enterprise product sale exaggeration functions of picture, is equivocal and so on, ice cold face pulls big the distance of enterprise and product and consumer, the operation of enterprise values has not taken notice of completely the thought which founds on people. The tendency of social progressive step and market competition, consumer becomes well-known set eventually actually "God", respect is consumer's , will become the foundation of enterprise sale with consumer for center. This also only integrates sale propagation to put forward< xml:namespace prefix=st1/>< chmetcnv w:st=on tcsc=0 numbertype=1 negative=False hasspace=False sourcevalue=4 unitname=C>4C< chmetcnv/>The prerequisite

Amusement sale

As founding on people , have to pay attention

1, amusement is the nature of person. No matter who, it can have the pursuit of a kind of nature for happiness , run through when a lifetime of person all the time. This some years, game industry spring up is clear proof, a lot of adults play to indulge in pleasure and forget home and duty , are very proud, this kind of fictitious spiritual satisfaction makes the psychological control line of defence of many teenagers have been rushed to step more , but can not be recovered still , says from this angle that this is the might of amusement nature.

2, amusement is a kind of experience. Amusement way gives consumer through the experiences such as consumer's vision, hearing, sense of taste, sense of touch or feeling the spiritual joyful and psychological satisfaction that brings more clearly, corresponding can let consumer leave deep impression for enterprise more, it is near to pull the distance between product and service and consumer, compared with the traditional sale ways such as advertisement and promote, attract person more.

When this product same quality the times that melt , the vision that is easy to arouse consumer very is exhausted and has obtuse thought, therefore the validity of traditional sale way gives a discount. We pass market research, surprise land discovery certain product advertising appearance frequency is very high, but it is very low that pretty fuzzy memory degree and the resolution ratio of goal consumer are for the hobby of enterprise and product. " follow feeling go " become a kind of current consumer tendency of person, it can not become a kind of effective propagation way that any message of imposing transmits , and leaning the experience creep of amusement silent melt land melt with consumer is one body, when purchasing , then can reach a kind of tacit agreement or habit. Follow us when buy beverage, ask to drink what and "Cola" , this Cola is coca-cola.

In other words, there are the comparison of many amusement sales that thought embodies in the running of foreign enterprise, this is a kind of expression of sale maturation. When our side for example 100 matters Cola and McDonald's, Cola company's chairman Luo Jie and Si Rui Ke have said 100 matters: " war of beverage has no forever winner, win or lost is not important , it is important it must be interesting. " for this kind of extent reached, 100 matters Cola has always offered super big line-up for " it the choice of new generation " , super popular, super cool super unreliable star and performing arts campaign in, the enjoyment that lets goal consumer crowd be entertaining feelings has gone to 100 matters theory and the culture of Cola, this kind of value goes up suit , why can let them get rid of 100 matters Cola the amusement atmosphere of creation?

The field tycoon McDonald's of fast food takes Hamburg pack and potato strip to dominate , is world-wide, the field of fast food of China has been choped at domestic entrance to obtain horse take off, it is fast food together , says only from taste and the nutrition of specific product thing that we do not lose to opposite side , but arise this kind of result , are to lose on our sale. The secret formula of the success of McDonald's is " we are not the fields of food and beverage, we entertain field ". It already do not stop when solution eats the layer surface of full problem, is let the layer surface of your popular heart. It at the same time becomes the biggest child toy on world to send person , does the what child of the city that has the dining room of McDonald's do not put the child toy of one and another McDonald's in home? What child goes McDonald's has meal not rush those toys or feelingses the atmosphere played? Because it is eternal that they understand to eat McDonald's , amusement is eternal surely, but McDonald's puts up amusement express will also become a kind of eternity yearn for. Consumer now offsets consuming requirement not is " you can do what for me ", is " you how let I happy ". Shopping has become a kind of fair and reasonable leisure way from a kind of simple exchange behavior.

Amusement

Domestic some enterprises have also seen

1 , one sexual behavior makes trouble. Our enterprise always emphasizes the behavior of short period and has no behavior of specific goal, certainly, this and market sale environment is related , because enterprise relies on a idea or one opportunity can gains, though, it is low as this kind of probability matches , will be more few afterwards. Some enterprise lack overall enterprise strategies have great sex at will, example that dozen waters bleach nearly has no enterprise to have a narrow escape , unless your what not do. For example, spend hundred thousands of assistance one evening parties , flower ten thousands of do one road show etc., campaign and enterprise as well as propaganda of product have no what relation , have no enterprise what matter naturally , let enterprise feel that the role of amusement sale is not large on the contrary. In those years, rainbow spends 6000 thousand to support " fly Huang ", but afterwards, rainbow has no " Yi fly to rush Tian ", besides operating way problem, it is most major, it is this kind of to take action , its active right not when enterprise, is doomed to have no continuity, so, effect is often not ideal.

2, amusement purpose does not be made clear. We often make a temporary stay to watch market , start business to move about , building plate starts business campaign or new product issues campaign, scene is very warm , has very lively campaign and also a lot of programmes, anyway gather popularity, but have programme for example reply campaign the problem of theme, always give an irrelevant answer , can not campaign theme and campaign form is organic to combine. Let audience perform programme , is some noisy jokes always , have reduced the grade of campaign , have diluted theme of campaign. Provide little gift to drive the atmosphere on-the-spot , have always become uproar to snatch the farce of gift , do not know completely what the purport of campaign is. Many do not coordinate factor as if a plate of half-cooked meal, is hard to digest.

Entertain 3 to entertain. A lot of clothing manufacturers and underclothes manufacturers very much emphasize experience sale, often put up Taiwan in market or besides market to do fashionable dress Xiu campaign. Really, have given to watch the opportunity that person gluts one's eyes , let watch person have freely enjoyed one leisure campaign of the performance of fashionable dress, but it is not goal consumer to often watch person, their nature of starting point has not the very merchandise , but is other intentions. And genuine buyer still does not know that is what brand , what material as well as what price, does such campaign also have what effect? A lot of businesses of mobile phone add the amusement functions such as diamond, game and fried share on product, and product repair rate is very high; A lot of hotels have adopted amusement means to attract customer, but entertain way is monotonous make consumer preference flee with repetition is away from. These are amusements and the way of amusement can only increase the burden of amusement.

The reason that occurs this kind of phenomenon is first: Amusement sale is the work of a unceasing input. It is old that people always like about the viewpoint of amusement to be disgusted recently, amusement way is being updated constantly, the short period of amusement sale effect is self-evident, have eaten to entertain the benefit of sale can not be full all the life. Entertain therefore sale wants for enterprise benefit, can not do "once-only trade" , adjust amusement sale theme constantly.

Secondly, amusement sale is the process of a unceasing innovation. Amusement sale is the sale behavior on popular amusement, having essential factor is easy to have been imitated , you do performing arts, he also may do; You do fashionable dress Xiu, he also may do. Blindly imitation or copy , making amusement sale total is in a very low level. Amusement sale need to be created as other sale ways, you only go when is preceding, then can arouse the notice of consumer.

Another aspect, amusement sale can not " Yi handsome cover 100 ugly ". Sale is the art and skill of " 1000 Jins of 42 groups ", enterprise merit is sturdy, sale effect will the increase of geometric progression. But the domestic core competitiveness of enterprise weakness and the leak that cannot exceed , let entertain the feeling of sale picture is when make Xiu, the flaw of numerous enterprise in product and the mistake on service let consumer big fall eye, why can you again get water in amusement sale as fish? Such amusement sale is also had dismissed only as amusement.

The foundation of problem has not been key with consumer still. The thought of enterprise standard has replaced theory of consumer's core, motive run in the opposite direction the conclusion nature reached is opposite, amusement sale quilt person regards as " deceive Xiu " is also unavoidable. Sale has not been wrong for the achievement promotion of enterprise, but can not the intention of enterprise ingeniously implicit is entertaining , look direct and snobbery, consumer will not be free public relations staff naturally.

Everything

Amusement has no place not when, the enterprise for China, large-scale develop amusement sale is still unrealistic, have only bit by bit in land the sale practice of element application in enterprise of catch amusement.

1 , advertisement also entertains. Advertisement is the sale means of necessary modern enterprise, but in last few years advertisement kill and wound force to show declining tendency , if let one fresh by addition of amusement composition in advertising produce, memory is deep. Such as step by step high cordless telephone" little beautiful " advertisement, it is laughable to let one can't help; A sentence of Fan Wei " general person I do not tell him ", let one ridicule belly to ache; Week star Chi baby Ha-Ha the advertisement of tea beverage, the another laughingstock etc. and such advertisement that let one experience " week style" will not let audience how to be repugnant always.

2 , product also entertains. Retail terminal has become the sales of product stand for war to site, so, the vivid force of product looks particularly important , will not look very stiff if on product, also embodying amusement. For example, having domestic liquor to choose Maitreya Buddha do wine bottle, leting one feel have realized philosophy of life and the mind of tolerant all things on earth more while simpering; Do to eat the card in surface , leting pupil have got have fun stage properties, some children buy trunk to eat surface , have thrown surface , pack up card. Product does not lose original function , again the delight that can be played , why can is welcomed by consumer?

3, promoting also entertain. Shan north well-known wine old Yu forest in wine brings sound of singing to drink amusement , with letter day, swim to sing loud terminal , quite get favorable comment. Eat in hotel , want a bottle of old Yu forest wine, so Yu Lin Pu Hui the promote singer a song of wine field that can for you offer pure letter day swims. Accompany music, you can still get the courtesy of toast to stay , so, from crowd, it is impassioned, happy and infinite between singing and dancing. So, can capacity for liquor be not promoted greatly along with the excitement of mood?

Joke also entertain form a kind of, now, friend assembles together , likes to speak little joke even meat part son , certain melon seed is to put humorous joke in package, and influence is consumer's, sales volume soars. If being offering some information of joke in wine kind of sales , in happy atmosphere, it is not very pleased to have wine?

What amusement sale first embodies is a kind of sale thought. Happiness is not to take money to buy , but buy thing may give person with happiness, entertain only to turn to move the heartstrings of masses of consumer, consumer will draw out money contentedly to consume.