Tian Jin Shuang:
It how to hold red artist
Is very obvious, when the vision of amusement plan person Tian Jin Shuang of gold medal, amusement plan person most important have to possess a good amusement mood. The humorous personality of heart, let walk throughout in amusement circle he maintenance a kind of light detached and independent character. Perhaps, is originating from this, whenever chat with others in, the mouth of Tian Jin Shuang will always not go through Yi land jump somewhat the language of very interesting classics, these classical thing languages, process Tian Jin Shuang amusement unties Gou graft with language, instant arising Qian this humorous amusement effect, this kind of effect, will always let person not go through Yi land overflow fully happiness. Whenever now, Tian Jin Shuang will always a smoke on special happy place, do not have no a sentence that humorously mend: " is too interesting! "
What is different with other person is that the thought of Tian Jin Shuang has jump very much. Because it is rear that thought finishes certain subject too quickly, he will often ask one sentence: " you just now problem is what? " however, these have no wound elegance seemingly, only besides like open occasionally little joke, Tian Jin Shuang for his career still very earnest even is very more real son. " actually, amusement plan for me not work simplely son, is a kind of career. " mention amusement plan person this personal identity, Tian-Jin-Shuang-Yi abnormal form is rational unusually.
Interview Tian Jin Shuang, have nearly used one all day long time. Feel at the time of seeing him with the impression before this deviation. Sit relatively with reporter, he seems few in many writings is sharp to spread , many is somewhat and gentle. Language is sharp and mood is gentle, as if him says , nail is spread , see to spread probably , have no strength; Collect in calm nail surface, do not move sound color, more strong degree. And I am a calm nail , the nail of a quiet amusement. Actually, everything is simple.
What is very skilful is that when one in all day long interview process, I have witnessed a operating amusement plan case of Tian Jin Shuang coincidentally. And in this and certain sport champion relevant amusement plan case, entertain to plan the thought with careful person play with high creative idea on his the body land thoroughly. From watch , when amusement circle, besides entertaining plan person as if being the commander of a battle , devise strategies within a command tent decide the victory in 1000. And a excellent amusement plan person is a general undoubtedly. And Tian Jin Shuang is just general of this amusement circle!
Star package strategy
" actually, the star package of a success will have influence and vitality more, many stars and medias rely on successful package and then have produced greater influence in circle, have won crowd and market. I think that star or media is also not the problem that can carry out package well , but is the problem that how to pack. We will avoid that amusement is packed into mistake district , make package produce better social effect. "
Talk and come for years the experience of star package, though, Tian Jin Shuang ridicules explanation to say , actually, he has no secret formula, but from his style of conversation, I have discovered still that he does the successful secret formula of plan.
When Tian Jin Shuang looks , for the package of star is mainly since person is suitable, according to individual discrepancy and the characteristic of not same individual, comes to consider his package strategy. Different package will be also implemented on different person , has no regular standard. So, say that what entertain to plan more embodiment is the thought of a creative idea.
" as amusement plan person, must possess such ability and strength " Tian Jin Shuang says that plans person as amusement , is first to have the ability of amusement plan , passes through corresponding plan and amusement strategy , and then raises star popularity, realization artist brand mould , so, pack to become famous. Secondly, it is star package and popularization, the related package of performing arts and the outer packing of passing for artist, and then push artist to performing arts market, get Qian the increment of profit, as well as pass through homeland sale theoretical and western sale strategy, pass through amusement sale study etc. many ways, so as to push artist to amusement market, and then jump into business war. And what is most important is that to have the ability of danger and public relations , plan through related amusement , for star, stay the various negative news that may produce in amusement market to give risk remedy , borrowing the various tactful and amusement ways of public relations come to the front that realizes " negative news" to promote , and then reach the well amusement that summit loop turns this effect.
Give an example , while packing star, many factors and special qualities can be used , for example, when the vision of the public, Mary lotus. Dream dew slightly wheeze voice is very sexy, it is to provoke the lust of audience very much. Actually, Mary lotus. Dream dew the voice of this kind of tiny pant is to cover up the stammer on own language originally, but in this has also become its image cannot or the part that is short of. South Korea perches star RAIN in stage an instant that performance hot song hot dance finishes , like always not from put POSS autonomously, and send " similar sport " or make love afterwards the voice of tiny pant, this Sang sound even more lets numerous bean vermicelli mad very.
Additionally, pick up finger carefully to entertain to enclose, can so as Wang Jing Wen of stage name this name goes to bonus, then recovery well-known Wang Fei afterwards, accomplish red instantly go to Jia-Hong have only Wang Fei Yi and person absolutely. Wang Fei sings style with its changeful voice imitation Mr. Deng Li's it is to be good , then so as Wang Jing Wen this name of similar Hong Kong's Taiwan wins very quickly " the beautiful monarch of Xiao Deng" this beautiful reputation, popularity is promoted greatly. Then, Wang Fei starts so as when century by company work hard manage and whole package takes off , get rid of the shadow of Mr. Deng Li quickly, borrow Wang Fei this name and the own unique style of opera voice rebuke Zha popular happy platform, it is big to become the eldest sister on popular happy platform once. It is to rename effectiveness that Wang Fei renames success in a certain meaning, obviously, being star package tactful utilization have to receive and dispatch freely.
" do amusement plan have raised my thought ability maximumly for me, also, better for me, know the platform that amusement circle present situation has offered very well. " Tian Jin Shuang says , is packing the process of star , he has studied a lot of he former did not study the thing that arrives , also bring him the gains that can't imagine.
" because of my influence in the aspect of amusement package, I have met the occupation that challenged for being opportunity me even more. " Tian Jin Shuang says that he is invited to have taken charge of 2007" my type I Xiu " the Beijing sea of competition area chooses evaluation and 2007 wheat g matches Er " Jing sound invincible " the campus music contest comment of creative idea of intermediary heat member, " I when do star package at the same time, have again entered a new field. "
Judgment amusement
Talk and amusement sale, Tian Jin Shuang has been filled with apprehensiveness for the present present situation of sale circle. " current amusement sale person is generally short-sighted, lack is rational, and this is the big fear of amusement sale just. "
As well known, orange day amusement financial strength is solid, under flag, artist big brand is many. This is former, orange day amusement broker Wang Jing flower is also commented by inland certain media for the head of the 4 big star brokers of gold medal. But Tian Jin Shuang says , though Wang Jing spends , do not lack strengthes, but obviously, is not a acceptable star broker.
Tian Jin Shuang thinks , Wang Jing flower gets rich dependence only the wide person of the good communication ability development that is self pulse relation, is in those stage " it is voluntarily spontaneous" of inland most brokers yet. A acceptable broker must have the consciousness of crisis public relations, Wang Jing flower when China friendship brother time, the artist that she takes the responsibility for has arisen crisis public relations , Fan ice is very remarkable a example. Fan the negative news of ice appearance afterwards, danger and public relations have appeared immediately, this kind of news reach a kind of popularity raising, brand is quick and big to give a discount , and her career of performing arts also gets influence quickly. From this, actually now, inland star broker is always in comparison to be short of the state lost.
Compare under, the summer jade of Taiwan obeies to do have to succeed about comparing , he also is first have led into western sale theory the person of Chinese homeland. His flag casts the net Luo include horse scene great waves, Xiao Qiang and Chen De to allow , Lin Zhi Ying etc. more than 60 when red senior artist, in circle, always protecting have own independent brand and position.
Besides, the package of a star is not the effect of short period , but is long term effect. The most broker of our domestic, is eager for quick success and instant benefit land value the interests of short period, lack long-term sale theory , cause many artists to be transient however, instant Bao bonus, again sink very quickly. For example, poplar subject is just example.
" is one have the amusement sale person of conscience,
Annotation amusement
Talk and what is amusement plan person, Tian Jin Shuang has the view of own originality. " the amusement plan person claimed, actually, it is such a batch of person, they pass through the star package strategy of self, for artist self works analyse and analogize together comparatively, then for artist self strength goes on location and the analysis of potential quality, consider both its product market to carry out crowd analysis , carry out overall package through related amusement information and commercial information , make great effort the creation of brand and the promotion that reaches star self popularity and loyal degree mould , and then push star to amusement market, transformation is the blue chip of performing arts and Qian the increment of profit. " Tian Jin Shuang catches to reporter have introduced the basic feature of amusement plan person in detail.
When he looks , it must be positioned through the package of self for star for artist strength that entertaining plan person consider both amusement market with the analysis of potential quality to carry out crowd analysis , carry out overall package through entertaining to consult , make great effort the creation of brand and the promotion that reaches star popularity and loyal degree mould , and then push star to amusement market, transformation is the blue chip of performing arts and realization Qian the increment of profit; Plan person may participate in amusement , may also hide backstage , but must not influence the brand of artist self through malice speculative and bad coarse speculative, covert deception the public; If not artist agrees , plan person must not show proscenium without authorization , declares position subjectively.
Change speech , artist charges forward , it is the artist operational commander of behind only to plan person, instead of the star that must personally assume power; On this meaning, it should be the person in a backstage to plan person; When this one Fan amusement times, plan person must abide by promise, put self in amusement plan case personal location, and abide by corresponding amusement and game rule; Plan person when when participation amusement plan, even borrow other stars to bind speculation , must not also hurt other stars or intervene the private life of other stars, more can not so as to big Pu fierce material.
" amusement plan has standard: It is taking not hurt other person as prerequisite. " Tian Jin Shuang as an example, last year, Gao-Lin-Sheng-Bao has made Shu Qi Luo to shine , and has still aroused many disputes to the injury that Shu Qi has caused greatly. " actually this is immoral, but afterwards, Gao Lin Sheng makes a good crisis of public relations at last. After this matter occurs , he apologizes quickly to Shu Qi , and declares again and again that self has no any malice , wants to let network tend to more to standardize merely. "
" most important have to want strength. " Tian Jin Shuang says , is in amusement circle to walk , strength decision everything, regardless of old cannon or new person and the last result of entertaining to plan, should speak completely rely on personal strength. When this one Fan amusement times, everybody has package to popularize own right , must but want to handle the public relations of various amusement speculative behinds crisis, in order to avoid that in the past the personal brand of pains operation destroies once. After all, the development of a star besides the promotion of popularity, brand mould and public letter force is also crucial, 3 persons are short of one cannot.
The bottleneck of
The thought of Tian Jin Shuang is jump, also go in advance. My thought often follows do not go up his pace, I read to have understood , this is the completely different thought of a person of creative idea perhaps.
" is in our country , along with the bad coarse speculation of some persons, amusement plan person this vocabulary, it has been to fall onto the word of derogatory sense seemingly. Amusement plan is more and more impetuous, people are more and more eager for quick success and instant benefit. But genuine amusement plan person, and not is somebody thinks to do can do. "
Then, Tian Jin Shuang weak Ran a smile, sight
Secondly, will have creative idea. When this, but being not many readings possess creative idea , should trigger inspiration through a thing or viewpoint more, then become it the own viewpoint with brand-new other one. Certainly, this signifies that everybody may be faced with the bottleneck of creative idea at any time very much. Also just in view of this reason, possible some person can be a good star broker , one excellence Qi Xuan even one is qualified to give pleasure to notes, however may not the amusement plan person who can become one well.
" rich good taste is , before though some years I put forward amusement plan person first this concept, but amusement plan person is planing the collective of person with Xu Jing Lei for entertaining abuse strike back quilt with my amusement person accepts to know. , I think , up to now this only is the bad coarse amusement of a kind of non amusement way accepts to know. Change , this has reflected just to some extent the public even amusement in person plans for entertaining study know nothing. "
Talk soon afterwards the knowledge utilization in and amusement plan, Tian Jin Shuang points out , if is simple the amusement plan experience of foreign copies our country, that absolute meeting south orange north Zhi, very possible meeting water and soil disobey; Additionally, some strategies of our homeland are nearly impossible to also get the identification of the public if not blend in new element.
" act example, my former part time has organized and initiated some of amusement behavior arts of public welfare of 'Kuai Shan' - - the 'Qing Wu Da Rao' that will soon dodge first through Beijing modern musicology courtyard in domestic. Though this is one, the dimension right action concerning star is actually the homeland national conditions of our country of basis, deducing the western behavior art that becomes. "
" actually, strategy and the means of western amusement sale, in China complete can have applied , but though it is so, what we must point out is , entertaining to plan the root of the spirit studied actually in Chinese homeland. Give an example , now, amusement plan utilization is most , is often " ghost grain" , " grandson art of war" , " 36 ideas" etc. soldier book war plan , " morals by " even the etc. of " The Romance of the Three Kingdoms " in novel, also just join jade in view of this reason and Chinese and Western , only combine effectively , then can reach absolutely good amusement effect according to local conditions. "
銆€銆€Entertain to plan
"man of the hour" weekly
" amusement plan" concept initiation
10 big gold medals amusement plan one of person
Walk when media and amusement circle, have taken the charge of the duties such as reporter, editor, chief editor, editor-in-chief and plan person; Participation the National Copyright Administration " keep watch our spiritual home " the 100 singing performances of famous singer and new multi-media music stage dramas the large scale performance plans such as" the desire under elm" and propaganda
The performing arts
" ball loves pretty beauty "( 20 fairs youthful
Successful plan and package
First will" amusement plan" concept
" 2007 my type I Xiu " the Beijing sea of competition area chooses evaluation and 2007 wheat g matches Er " Jing sound invincible " the campus music contest comment of creative idea of intermediary heat member
Works: " entertain to plan person - -
銆€銆€Classical
Thought is grandson,
Mao Zedong says: " study well, day
Go forward, do not see
If current kind a axletree,
銆€銆€Pet phrase:
It is rather interesting
銆€銆€Nickname:( nail spreads , see to spread probably ,
銆€銆€銆€銆€銆€銆€- -" star destiny" magazine"
" amusement plan person
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