A common people"
" the super female voice of 2005 years " move about , begin to have pulled open prologue again in March from this year. Under the continuity prerequisite of the super basic rule of female voice of 2004 years, lead into and design some new elements, when sea chooses stage, meeting when player the foundation of " want to sing sing " goes up add audience to" want to say that say " link, avoid that audience produces " aesthetic tiredness ", it is sexual to increase programme to move mutual , interest. This programme put out in accordance with the summer of 2004 years by Hunan guard - - slogan for " want to sing sing " choose Xiu campaign, when broadcast open in only the time of more than 2 months, have achieved very high audience ratings , is in Changsha , Wuhan, Chengdu and Nanjing divide into equal parts competition area register to cause to register mad tide, in which Hunan and Hubei the player that registers passes the persons of 10 thousand , arouse the high attention of social sensation and media, quilt" new weekly" the comment " the 2004 rolls of life style of creative idea" of magazine for " TV of creative idea Xiu big award ". The same year the end of August, a name for " dream for China " television choose Xiu programme when CCTV economic channel formally starts , claim to be the idol of common people who will create top level. Right now, the China and star of golden hawk that Hunan guard regards give pleasure to television " I am Chinese star " equate kind of programme already as fire if Tu.
In other words, the television amusement programme of China has entered a new stage via the development of some periods, common people" amusement times" come. Initial amusement programme is to have simultaneously with " Zong skill grand sight " for the - - song and dance of get-together period of representative, host and audience have no to move mutual; Then, it is to move mutual with" happy base camp" with audience part for the - - host of game amusement period of representative , with the participation of star action sells; Then, the - - audience of benefit wisdom period with " lucky 52 " as representative goes to stage , becomes the main part in programme , is going to move mutual with host, but this kind of threshold moved mutual is higher, preliminary examination and the verification before needs; " current super female voice " representative is that common people make star times, the characteristic of this kind of amusement programme is common people participation and the process of judging melt completely openly. The whole journey of programme trails type direct broadcast attract people the bright spot of eyeball.
The amusement programme of this kind of form dozen happens is the slogan of " common people participation , audience is God ", surely entertain the common people as well as carry out the possibility of intimate contact with the masses. Crowd theory studied from propagation , amusement programme becomes to more and more value the initiative of crowd , strengthens biography person and between receive person move mutual, for development and the survival of programme have positive meaning, having also responded sixteen big in time the television of sustainable development put forward and found on people is watched. But at the same time, we may also think deeply from these amusement programmes some problems of extant Chinese amusement programme.
The problem that
Now, the existent problem
( 1)Conception is
From language, may find out the personality of a country , find out the state of mind of a nation from the eye of TV festival. The not only such guidance, that may communicate the eye of TV festival on a kind of spirit guides the state of mind of crowd, because programme is first a kind of popular propagation tool, may produce propagation effect in the sphere of it. Amusement programme action a kind of participate with the masses through certain intermediary form, in mutual intercourse, form the programme form of a kind of amusement atmosphere, not whether accept also play the role of propagation thought, market the role of viewpoint. And in modern society, people have also been accustomed to the message environment that propagates with medium as decision criteria, accept to know objective environment. [ 1 ] therefore, if in TV festival, eye has no correct guideline, makes guide in behind, it is what to not understand its propagation purport, the subject conception selected is not far , eventually, can inform the knowledge of some popular mistakes , propagate a kind of not correct guidance , so bring some invisible social problems, disadvantage is healthy in entire society , develops wellly.
Go to amusement programme specifically , for example the common people that are now in fashion making star kind of amusement programme to demonstrate have a kind of language of ordinary people of certain specialty that succeeds very quickly in short period boundary. Original is a unknown self with age person, but having attended such programme, have demonstrated self , will get the attention of others, and is still very good at having been managed company's package, become the star of a view. The core of programme is the ordinary common people who will have strong contrast contact with dazzling star, a message of communicating is successful to get is not difficult , the teenagers as its major crowd crowd in such a message environmentHave gotten for this concept of " successIf soak for a longFirst, feel that" succeed " get easily , attend such programme only and become winner, the life of so view luxury Chu hand may and, cause them to fantasize unavoidably to pass through this kind of programme not Lao obtain , and having neglected in reality success will have dependable study and industrious pay out. Pawning this kind of programme in impetuous a night that gives become famous shuttering , the mood of people can be also more and more impetuous, and cause the arising of " foam consciousness ". [ 2 ] the game programme of other some stark naked relevant moneies also has this kind of problem or less.
It isThis and our country broadBroad news news spokesman Zhu Hong of general bureau has shown clearly, enter new century new stage, the living standard of people rises , the demand for culture grows arise obvious change, select scope large development, consumer ability strengthens , appreciation level rises , broad news reform will make rich and colorful various programmes to satisfy people to the maximum extent the demand of unceasing increased spiritual and cultural activity. [ 3 ]
( 2) "clone" programme
Television amusementKeep close to life , strive for audience participation , suit leisure amusement very much. 1998, the amusement programme that Hunan guard regards to push open " happy base camp" have rushed the field of vision of people with a kind of vigorous youthful spirit, this fresh wind makes those is about cease all activities Zong skill amusement programme braces up again, begin one after another effect imitates. For a short while "clone" person gathers , amusement programme is popular, the television station of every place has amusement programmeSo, audience full" 2004 super schoolgirlA batch such as China give pleasure to theAmusement programme should be a position in television screen
TelevisionThough, overflow to cause disaster , is but not entertain programme excess , on the contrary, the development of amusement programme has still great space. Now, successful amusement programme form is too fewAlso is our ear cookedIs still in " the stage of mental retardation", creative idea is insufficient, while refering to domestic foreign programme form, good thing has not been studied somewhat, vulgar do smile, a huge sum of lottery industry and sale "real situation" , star " go to position " , expose privacy etc. amusement rubbish is everywhere, show in the foam of a prosperity very " ugly borrow come to tail ".
Actually early when ZongA lot of experts are bright to have made caution board, they point out that amusement programme too much error is excessive , lack cultural taste , will cause many imitation person to be quick and withered , midway dies young.And now, two years have passed , some catchThe amusement of verySome committee members point out Zong skill amusement programme receipt regards go down , certainly, the eye of TV festival grows to cause receipt assign redundant civil servants to other jobs in accordance with group this objective reason, butMore major reason still lies in , have no to grasp the taste of present audiences , but hiting blindly to make noise , lack cultural taste has not created and changed constantly, follow do not go up the pace of audience horizontal raising.Now, the taste of audience is changing constantly, the form of television amusement programme will also change , how to be more fresh the appreciation mood of, more suitable audience is the problem that to be urgently solves. Now, melt amusement and knowledge in the eye of TV festival of one body to attract a lot of audiences, as the programme audience ratings such as" happy dictionary" and" lucky 52" rise constantly, have also reflected the change of audience taste, this can make some inspirations of people to television perhaps.
( 3) style is not
In amusement programme entertaining is should,Complete is when the feelings of game person. Rich monarch a smile, prevail against is countless. The such silly cultural amusement element caused shows in present society apparently, Hunan Taiwan " fiery super female voice ", what people most like to see is that sea chooses the part of scene, because may see that various person makes a fool above, red clothing religion main Huang Xin becomes famous therefore; " people hold complex mood watch programme . . . . . ., the persons of 10 thousand leave empty lane share 'Chao Ji Nu Sheng' that grants young girl to make silly sight, have announced across media times about " is equal to link up " the end of mythology, not know the facts performers have been exposed in with their dream is unconcerned under sight, become the new century victim of 'Xi Ju Bao Li' ". [ 4 ] Taiwan pawns red programme now " Kang Xi have come ", tease guest with female host little S to sell; She is bored thoroughly vanguard attitude the itch place that has hit present teenagers values coincidentally.
Have programme not only hard rich person a music, still making one straight all take chicken leather lump. For example, the host who has programme asks contestant frequently: " you appreciation what opposite sex? " if is female contestant, after opposite side has said that likes what male, host says: " I hear picture I! " it is glib to give person with vulgar feeling. [5 ] south metropolis newspaper has reported China to give pleasure to television in March 25 the around a files that put out " completely different " game programme " time is money ", challenge money yardstick boldly. The inland game programme of special guests for this quite dispute has expressed different view: " this programme comparison is direct, consult money together. " another honored guest for this programme " stark naked style money " tactic say programme to design have to compare the novel still, through the form of amusement, remind that young person treasures time to earn the idea of big money. But making the idea of programme still follow , do not go to Hong Kong's Taiwan, design too picture puts on a show , make one feel that is embarrassed on the contrary. "
These member Feng Jis of two Conferences of amusement programme just tone some of committee member are heavy: " our culture straight trend thick Bi melt , it is rough, vulgar, this decidedly not is dangerous speech towers to hear , need to arouse our notice. In some TV festival, eye is really nondescript, lack cultural flavor. " committee member Chinese People's Political Consultative Conference Jiang Kun therefore gives deep feeling: " star hits on Taiwan to make noise , or the problem of being bored somewhat of questions and answers, hope to rely on making a fool rich person a smile. Facing such television amusement programme, you are still only too glad? " he appeal: Relevant department should normalize television amusement programme , makes it raise cultural taste and cultural content , plays the part of positive guide for the appreciation interest of the public to take affect.
The 3 amusement programmes
To solve the existent above
First, we will knowPeople often narrow sense land understanding "amusement" 2 words, always contact it simplely with famous singer and shadow star. And in" the dictionary of contemporary Chinese language", the explanation for amusement a word is:Make one happy;Game amusementPeople needs a kind of is relaxed and amusement,And the appearance of television has offered a best carrier for the development of amusement; It so as person self is propagation symbol, have realized as is organic and all-around to transfer; It when in intercourse moves mutual have restored person the human nature of initial beginning melts to entertain state, and so as this kind of person the relax state with intimate occasion has unfolded the nature of person, with the life state of person appearance harmony. [ 6 ] evidently, television is a way of the joyful body and mind which found on people formerly.
Therefore we may so understand amusement programme: It is to be able to let one study thing in entertaining with the programme that makes the way of joyful person make one get enlightenment , talent becomes a is the excellent amusement programme that the masses like really.It is more serious programme , it can let you knowThe television person of China, is not should also entertain with a kind of new foresight new definition programme, make our amusement programme have more may taste, have you more to chew head , can embody more the amusement spirit which founds on people?
In this respect, I think that the programme of " artistic life " of CCTV is done relatively well. This programme is very artistic, though, what please come is the top notch of famous person of some circle of movie and television , but programme aims at excavating these touching stories of the song successful behind of movie and television of famous person. Make liking in reward heart the audience that they perform pleasant at the same time, also studying from their the body to behave somewhat attitude and the way of working make self get enlightenment. [ 7 ]
The present information kind of amusement programme of our country, as" Chinese amusement report" , " entertain without limit " etc. programme melts with amusement news and globalization visual angle, this marketization running few big elements and the style of innovation come to manage , it is already ready-made and cooked; True kind of amusement programme is also studying foreign advanced pattern actively, put out the similar American programme " survival person game" and" apprentice" successfully; But we see that a kind of domestic scene of benefit wisdom kind of amusement programme is often that the host of a serious expression adds a row of nervous player match, having time to see have to call one pant, is however angry. Such programme looks some knowledges, have to remain , and amusement is insufficient, besides, programme pattern is unitary , has no composition of too many creation, position in amusement programme and can not let the most audiences get the release of body and mind and corresponding is relaxed, joyful , satisfaction feeling, have caused crowd market gradually run off. Evidently, amusement programme both will embody the amusement spirit which founds on people and will avoid vulgarization as far as possible, have only to know this fully, then can make pretty programme.
Secondly, it willThe author a name on Sina website is " you most like to see the amusement programme of what Taiwan, why? " the netizen of investigation problem follow to paste to make a rough statistics, 26 persons reply problem " why " is a. In which mention watch the number of this amusement programme because of liking host style to take 14, take the 54% of the total number of person approximately; And 9 another persons reply mostly because theme of programme is , is congenial with interest.
May find out , a life and deathPeople often see a specific programme because of being willing to see specific host , have a excellent host and remember this programme firmly. Therefore in the operation strategy of famous media company, image is managed and star effect the position of very important possession:"phoenix TV" is star program system basically, every program has trained own star host , "China Central Television" has hit Li Yong Pai," Hunan guard regards " recent some years also so as have trained Li Xiang , what Gui such a batch of own star host, and the other television amusement programmes of our country still have great shortcoming in this respect.
We shouldEmphasis image is managed , have step in a planned way land long-term enforcement vivid strategy, may make television amusement programme get extensive crowd support , and is helpful to attract plenty of advertising owners , so get continuously unceasing plenty of fund sources." star, as the spokesman of brand, it is the sale tactic of commercial field, pass for idol accept to know , reach for programme brand accept to know , this has embodied popular culture form essential factor: Popularity, non reason, contact frequency and worship psychology tend to , is from mood , fashion demand etc. ". [ 8 ]So our television amusement programme should try to offer the stage of promotion character for star host, for those have potential quality and not quite famous host, we will also adopt star package route to carry out training , for them, establishment is vivid , is moulded vividly and is promoted vividly.
As host isHow to is programme this to select and train suitable own host? The author thinks that is the excellent eye of TV festival host should ideological quality the good winner of professional dedication, technique field has to specialize in.But now, a lot of hosts have a distance yet from such standard. This and our host training is machine made , the relevant departments such as idea and professional dedication. " in a lot of western countries, as the university that has no special training host and professional, news host, is undertaken by the senior reporter with rich experienceAmusement anchor-person screens from. " [ 9 ] is not that as a lot of Chinese hosts, nearly what programmeSo on the one hand, cause host to have no time to take the own direction of main attack into account , do not form certain a field authority easily in audience mind or decide tendency; On the other hand also is for audience do not respect very. This problem of good fortune has aroused the attention of Chinese television circle. It very much has reason that there are a stipulation of " do not allow host is engaged in the amusement career of performing arts " in CCTV.
Is final, runningFan amusement melts is world-wide popular amusement trends. No matter when which kind of amusement field form, being impossible to come with the amusement of certain person as center make amusement biggest.Fan amusement melts is in minimum time , the mainSinceTradition Zong skill programme may find out , we Zong skill programme amusement breath not thick is since of a long period we insist Zong this skill anchor-person central backward theory. Host is central the function of the and host programme of series connection, this two programme theories drop behind very in our amusement times.Fan amusementBreak the function attributeIt is the ideaMinimum time by host , honored guest and scene audience
This when Japanese television benefit wisdom amusement programme " super change to change " have embodied , in " exceed ", contest-participating programme emphasis originalness and creative idea are most important, contestant passion participation game; And management has many honored guests come on the stage with amusement image, host and comment member and contestant are together tense, laugh heartily together. [ 11 ] such programme in amusement ingeniously let host, performer and the audience on-the-spot in programme join sports and game two very harmoniously is one body. Does the audience that calls site how to be not attracted and moved?
Excellent amusement programme, try host, honored guest and the audience on-the-spot completely Fan amusement melts: We may see not is host a person stays say , near body, a lot of honored guests and the audiences on-the-spot are saying , and host is not the total engine of amusement absolutely, any a present person may be the engine of amusement. " eastern night Tan " may not is Liu Yi Wei a person is saying , when let you smile , what is most crucial and most wonderful is that Xiao Cai is also saying , and our Ha-Ha that says laughs. The amusement programme of CCTV" star smooth road" , " very 6+1 " have not tried Fan programme theory that amusement melts. What audience expects is contest-participating player , honored guest and the audience on-the-spot at the same time appear on stage, through " overall talk show ", through the amusement engine of each person, make more amusement breath for us. [ 12 ] hope that our television amusement programme can let audience glad really , amusement the masses not because deceive the masses.
4 knot languages
It is founded on people that in theAnd broadcasting industry develops to implement science-based philosophy of development , the most important task is to insist the ongoing direction of advanced culture throughout , makes programme and much elaboration prosperous , gives the general public the best spiritual grain dedication. Therefore treat popular amusement kind of programme, country broad news general bureau insists to create actively, put forth effort to overcome this kind of programme the existence of different degree same quality and grade the phenomenons such as not high, style low custom, purification screen sound screen, propagate advanced culture.
The development of socioeconomy has created unprecedented good atmosphere to television amusement programme, it is the necessity of the eye development of TV festival and the needs of social development that amusement programme common people melt , found on people the embodiment of theory, it has given ordinary people the opportunity of display self , encourages all to develop own character , has promoted programme with crowd move mutual. But just, it is a kind of message with the similar, medium product " medium message" that wheat g Lu Han puts forward , is the refraction of social cultural idea, amusement programme should also strengthen its national spirit, pay attention to its social benefit. Our Chinese television person will stand on homeland national conditions , looks ahead world , absorbs the strong point of his country television amusement programme fully , creates a batch to have Chinese characteristic and the elaboration amusement programme of national characteristic , offers more spiritual America meal for people's the masses.
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