Brand sale in cannot

- - -Certain brand tinned milk< prefix="o" ns="urn:schemas-microsoft-com:office:office"><><>
New one year is just begun , believe each big brand enterprise also is the annual brand sale campaign of 2008 busy alive the Olympic Gameses; The author is also not exceptional , is also just busy the work of program and the brand strategic management of the degree of New Year as the brand manager of group company; But it is also the incident that one causes at this time because of ordinary detail point , but lets me startling, have to suspend on hand work, look closely at the problem " sale detail are counted " of new brand times again.<><>
See every day in the evening that news are my required courses. On January 5,2008 in night, I come off work , open television as a rule after going home , watch news programme, when adjusting the Qingdao comprehensive channel of television station, today, the program of sixty point begins exactly. Not between go through Yi, "incident" has occured the - - - - - reporter of the Qingdao today program of television station of sixty point, make the report on-the-spot one in Qingdao certain hospital: " child XX of Qingdao certain community in drink to use domestic famous " X brand " tinned milk beverage, under the condition of not do any preventive measure , directly put tinned product to heat up on stove and cause product explosion, cause him to have lost left eye forever; When child head of family takes certain brand product to let reporter see , have not marked any edible method above " . . . . ..<><>
In second day, the author brings doubt , has visited Qingdao somewhat, is famous and big to sell site, tinned milk beverage" the very product" scout actually. When Lang in front of Lang full purpose tinned product, the author is careful to have observed all brand, surprised have discovered a a lot big brand a - - - - - - close to 2 / 3 " little detail are counted " that has overlooked the explanation of tinned product in edible method is ambiguous , the brand that has only few when influential location has marked " if need to heat up , please open easy ring tab " or " if need to heat up , please don't directly put product on stove or microwave oven, avoid danger " the printed words of etc., the most products has not made clear correct edible method( avoid the hint explanation that occurs danger ); It is more writing " heat up drink to use much better ", but how to heat up have not explained; Certainly, it also has brand to mark on package " heat up should be smaller than XX degree ", think , how consumer controls temperature . . . . ..<><>
Write that here, possible many insiders will feel that I make a fuss over a trifling matter , or think that cause accident because of operating improperliness( guardianship does not go to position) to occur , responsibility when head of family, is unconcerned with enterprise, however the author thinks otherwise, because of consumer's purchase is not only product, and it is brand! " Na brand signifies what ", I want to not explain with me that all understand very much!<><>
In brand sale process, " consumer is God ", " who seizes the heart wisdom of consumer, who has seized market " and " with consumer's demand is guidance " wait for vocabulary sentence in contemporary brand management and marketing management, it is meshed that the most of unique enterprise managers, managers, plan great masters and sale great masters will soon use , so long as deserving to be called , it is " plan scheme" or " sale scheme / prospectus ", former half partial necessities will carry out analysis and the research of consumer; No matter being who, if sale circle loafs about for some years, metropolis is known: " brand strategy from in offset to cost person, competitor and profession the careful researches such as development as well as enterprise the very SWOT analysis analysis reaches " reason, however often under this kind of condition, many enterprises when in sale campaign actual operation process, have neglected those so called ordinary little detail points , is also often these little detail points, leting this and loud in some areas or in certain consumer crowd circles the winner that pawns tendency brand has lost " original big brand " position.<><>
The road of brand construction is managed , I also do not want to do too much elaboration here , input the two words of " brand " only on 100 degrees, GOOGLEs or Yahooes, will arise thousands upon thousands about the article of brand; However, what I will say here is , our brand manager and the person of marketing management are doing brand program or when carrying out sale plan, we want the problem that genuine station comes to consider on the angle of consumer( actually our also is one in consumer's group Yuan, our daily life cannot depart from brand , time when carry out intimate contact with numerous brand), many excavation consumers when make appliance brand the little detail point of the most easy overlook, think , before consumer thinks of , do when consumer before do not do, especially " those because of consumer's fault operation or overlook occurs unexpected product production enterprise easily ", more should from detail take off more husband, in detail, give consumer to want; Make genuine brand sale go on after all.<><>
Father has said " in the world difficult matter, surely do is easy; Great undertakings, surely do thin ", it has pointed out penetratingly to think of achievement a career, must conform to simplicity single matter does , start with from slight place!<><>
Use father finally this sentence words come to finish this text , also expect above-mentioned tragedy to do not want and then occur forever! Since the time of end of the year is pressing, the statement that could not have plenty of theories to carry out the sex " discuss road" could not be also decorated with magnificent rhetoric, still ask expert and every colleagues in field to excuse me sea culvert!<><>